Title: Parachute Health
Author: GLIDE Support
Published: June 16, 2026
Last modified: July 13, 2026

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 Parachute Health

# From startup site to infrastructure-grade platform

![Image](https://www.glidedesign.com/wp-content/uploads/parachutehealth-hero@2x.
webp "Image")

![Close Icon](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/src/
images/close-icon-black.svg)

 Parachute Health

## From startup site to infrastructure-grade platform

 Parachute Health is a digital infrastructure platform for Home Medical Equipment(
HME). The company connects 270,000+ clinicians and 3,000+ suppliers through a unified
ordering and care management ecosystem, linking clinical providers, HME suppliers,
payors, and health systems under one platform.

What we did

 Featured · Healthcare · Design · Development

 Credits

Creative direction: Drew Lyon
 Project management: Madeline Seitz Content strategist:
Jessica McDaniel Lead designer: Marian Brchan

 [Visit website](https://www.parachutehealth.com/)

 [Let’s talk about your project](https://www.glidedesign.com/lets-talk/)

## Overview

###  Background

Parachute Health is a digital infrastructure platform for Home Medical Equipment(
HME). The company connects 270,000+ clinicians and 3,000+ suppliers through a unified
ordering and care management ecosystem, linking clinical providers, HME suppliers,
payors, and health systems under one platform

###  Problem

The existing Squarespace site was built for a startup, not the enterprise infrastructure
company Parachute had become. It could not separate messaging for distinct audiences,
restricted the marketing team from launching or editing pages without engineering
support, and was converting less than 0.2% of visitors.

###  Solution

We redesigned and rebuilt parachutehealth.com on WordPress with audience-specific
routing, a 500+ page Supplier Info Center and HubSpot forms integrated by audience
type. The entire site was deployed inside Parachute’s existing AWS infrastructure—
a deliberate choice to keep the site within their HITRUST and SOC 1/SOC 2 environment
without requiring a separate hosting stack.

 [Visit website](https://www.parachutehealth.com/)

## 30 day post launch results

 27.3

%

Growth in organic sessions

 121

%

More clinician form submissions

 44

%

Higher organic CTR

![Image Title](https://www.glidedesign.com/wp-content/uploads/parachutehealth-2-
1@2x-1000x1209.webp "Image Title")

![Image Title](https://www.glidedesign.com/wp-content/uploads/parachutehealth-2-
2@2x-1000x1209.webp "Image Title")

## **A site architecture built around intent, not audience labels**

Before the redesign, parachutehealth.com’s audience pages were receiving near-zero
direct traffic. Virtually all visits landed on the homepage, where a single path
sent every user in the same direction. The problem wasn’t traffic; it was that the
site treated 270,000 clinicians and enterprise health systems as one audience with
one intent.

We restructured the information architecture around what each audience actually 
needs when they arrive. A clinician clicking “Sign Up” routes directly into Parachute’s
product application flow (dme.parachutehealth.com), with no fields duplicated on
the marketing site. An HME provider lands in an audience-specific section with a
HubSpot demo form embedded directly on the page. Payors and health systems follow
a “Contact Sales” path. Patients see a message directing them to their provider.
And each supplier detail page passes the correct supplier ID into the product signup
URL through a query string — preserving the referral attribution Parachute needed
across hundreds of pages.

The result is a site where every user can find their lane in the first few seconds,
and where Parachute’s team can build and launch new pages without engineering involvement.

![Image Title](https://www.glidedesign.com/wp-content/uploads/parachutehealth-4-
1@2x-1000x1209.webp "Image Title")

![Image Title](https://www.glidedesign.com/wp-content/uploads/parachutehealth-4-
2@2x-1000x1209.webp "Image Title")

![](https://www.glidedesign.com/wp-content/uploads/parachutehealth-3-large@2x.webp)

![](https://www.glidedesign.com/wp-content/uploads/parachutehealth-5-large@2x.webp)

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