Title: Proteus Motion Author: Travis McAshan Published: July 26, 2023 Last modified: October 22, 2025 --- Proteus Motion # A game changer for physical training and performance ![Image](https://www.glidedesign.com/wp-content/uploads/proteus-hero@2x.png "Image") ![Close Icon](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/src/ images/close-icon-black.svg) Proteus Motion ## A game changer for physical training and performance This project was a workout. Literally. Before we got started building a new site for a revolutionary new piece of training equipment, we had to test it! Drew, our Creative Director, went to a local boxing gym in Portland to put the Proteus machine through its paces … or was it the other way around? Regardless, he gained a lot of insight into how to capture the essence of the brand by experiencing this unique product firsthand. Credits Creative direction: Drew Lyon Project manager: Kimberly Yount Content strategist: Jessica McDaniel Lead designer: Jakub Reis [Visit website](https://proteusmotion.com/) [Let’s talk about your project](https://www.glidedesign.com/lets-talk/) ## What We Did [Design](https://www.glidedesign.com/work?work-type=web-design-ux) [Development](https://www.glidedesign.com/work?work-type=web-development) Overview This project was a workout. Literally. Before we got started building a new site for a revolutionary new piece of training equipment, we had to test it! Drew, our Creative Director, went to a local boxing gym in Portland to put the Proteus machine through its paces … or was it the other way around? Regardless, he gained a lot of insight into how to capture the essence of the brand by experiencing this unique product firsthand. [Visit Website](https://proteusmotion.com/) ## Post launch results 17 % Pages per session 17 % Avg. session duration 18 % Pageviews ![Image Title](https://www.glidedesign.com/wp-content/uploads/proteus-desktop-01@ 2x-1-1000x2155.png "Image Title") ![Image Title](https://www.glidedesign.com/wp-content/uploads/proteus-desktop-02@ 2x-1-1000x2155.png "Image Title") ## Show don’t tell The next best thing to actually using a Proteus machine is seeing it in action. Full screen video with performance overlays lead the experience. Then, as you dive deeper, you can watch individual exercise videos or scientific breakdowns of how the machine analyzes and maximizes athletic performance. We wanted the site to strike a nice balance between being informative and showcasing their well-deserved hype. The ‘Why Proteus’ page gives a compelling pitch in a few scrolls. Proteus is not competing with direct-to-consumer products like Peleton. This is a commercial-grade piece of machinery geared at trainers, pro athletes, and performance and rehabilitation centers. We made sure the website would position the company to appeal to people whose livelihoods depend on training—rather than coming off like a lifestyle brand. Bold, direct, and lacking playful flourishes gives the whole experience a powerful feel. Time to train. ## At a Glance ![Image](https://www.glidedesign.com/wp-content/uploads/proteus-slider-01@2x-1.png" Image") ![Image](https://www.glidedesign.com/wp-content/uploads/proteus-slider-02@2x-1.png" Image") ![Image](https://www.glidedesign.com/wp-content/uploads/proteus-slider-03@2x-1.png" Image") ![Image](https://www.glidedesign.com/wp-content/uploads/proteus-slider-04@2x-1.png" Image") ![Image](https://www.glidedesign.com/wp-content/uploads/proteus-slider-05@2x-1.png" Image") ![Image](https://www.glidedesign.com/wp-content/uploads/proteus-slider-06@2x-1.png" Image") ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/front-camera.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/mobile-bottom-line.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/phone-notch.svg) ![Image](https://www.glidedesign.com/wp-content/uploads/proteus-mobile-1@2x-1.png" Image") ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/front-camera.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/mobile-bottom-line.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/phone-notch.svg) ![Image](https://www.glidedesign.com/wp-content/uploads/proteus-mobile-2@2x-1.png" Image") ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/front-camera.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/mobile-bottom-line.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/phone-notch.svg) ![Image](https://www.glidedesign.com/wp-content/uploads/proteus-mobile-3@2x-1.png" Image") ## More Great Work ![Q2 Stadium](https://www.glidedesign.com/wp-content/uploads/q2-list@2x-800x952. webp "Q2 Stadium") Q2 Stadium ### The home of Austin FC now has its own digital presence Featured Entertainment Design Development Support ![Geodis Park](https://www.glidedesign.com/wp-content/uploads/geodis-list@2x-800x952. webp "Geodis Park") Geodis Park ### Revamping the experience of Nashville SC’s home Featured Entertainment Design Development ![Circuit of the Americas](https://www.glidedesign.com/wp-content/uploads/circuitoftheamericas- list@2x-800x952.webp "Circuit of the Americas") Circuit of the Americas ### Bounce rate drops by 53% with revamped navigation and UX Featured Entertainment Design Development Support