Title: Pure Forms
Author: GLIDE Support
Published: August 21, 2024
Last modified: October 20, 2025

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 Pure Forms

# Bright solutions that convert

![Close Icon](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/src/
images/close-icon-black.svg)

 Pure Forms

## Bright solutions that convert

 When Pure Forms approached Glide, we were instantly energized by their mission:
fusing innovative design with precision lighting to create products that elevate
spaces. Their mix of direct-to-consumer desk lamps and specialized professional 
lighting solutions presented a unique challenge—one that felt perfectly aligned 
with our love for tackling intricate design puzzles.

What we did

 Featured · Design · Development

 Credits

Creative direction: George Irwin
 Project management: Jessie Ferris Content strategist:
Jessica McDaniel Lead designer: Martin Maderic

 [Visit website](https://pureforms.com/)

 [Let’s talk about your project](https://www.glidedesign.com/lets-talk/)

## What we did

 [Design](https://www.glidedesign.com/work?work-type=web-design-ux) [Development](https://www.glidedesign.com/work?work-type=web-development)

Overview

When Pure Forms approached us, we were instantly energized by their mission: fusing
innovative design with precision lighting to create products that elevate spaces.
Their mix of direct-to-consumer desk lamps and specialized professional lighting
solutions presented a unique challenge—one that felt perfectly aligned with our 
love for tackling intricate design puzzles.

 [Visit website](https://pureforms.com/)

![Image Title](https://www.glidedesign.com/wp-content/uploads/pure-forms-Body-4-
1_x2-1000x1266.png "Image Title")

![Image Title](https://www.glidedesign.com/wp-content/uploads/pure-forms-Body-4-
2_2x-1000x1266.png "Image Title")

![Image Title](https://www.glidedesign.com/wp-content/uploads/pure-forms-Body-5_x2-
1000x614.png "Image Title")

![Image Title](https://www.glidedesign.com/wp-content/uploads/pure-forms-Body-2_2x-
1000x614.png "Image Title")

## **Let there be light (and strategy!)**

What made this project so exciting was the dual focus of the site: appealing to 
both tech-savvy consumers looking for sleek desk lamps and professionals in need
of specialized lighting solutions like recessed downlights. Balancing these two 
distinct user journeys required some creative problem-solving. We crafted a seamless
navigation structure that allowed each audience to quickly find their desired products
without confusion. On the technical side, we used Shopify for smooth e-commerce 
functionality, ensuring that users could easily purchase with just a few clicks 
while leaving room for future professional product expansions.

In the end, our website for Pureforms wasn’t just about looking polished—it was 
about driving conversions. We created a site that not only showcases their cutting-
edge desk lamps but also entices users to click that “buy now” button. The intuitive
product pages, clean call-to-actions, and immersive content ensure Pureforms is 
well-positioned to shine in a crowded market.

![Image Title](https://www.glidedesign.com/wp-content/uploads/pure-forms-Body-6-
1_x2-1000x750.png "Image Title")

![Image Title](https://www.glidedesign.com/wp-content/uploads/pure-forms-Body-6-
2_x2-1000x750.png "Image Title")

![Image Title](https://www.glidedesign.com/wp-content/uploads/Body-7-1-1000x750.
png "Image Title")

![Image Title](https://www.glidedesign.com/wp-content/uploads/pure-forms-Body-7-
2_x2-1000x750.png "Image Title")

![](https://www.glidedesign.com/wp-content/uploads/pure-forms-Body-8_x2-1024x629.
png)

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