Title: RateGenius
Author: Travis McAshan
Published: May 6, 2021
Last modified: October 22, 2025

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 RateGenius

# Nationwide ⏎ vehicle refinance platform

![Image](https://www.glidedesign.com/wp-content/uploads/rategenius_hero-2.png "Image")

![Close Icon](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/src/
images/close-icon-black.svg)

 RateGenius

## Nationwide ⏎ vehicle refinance platform

 To evaluate potential clients we really only need to ask one question: how do you
help people? With RateGenius, they help people by saving them money through lower
car payments. Sounds good to us. Next, we ask, what can we do to help you help more
people. In most cases, including this one, the answer is build a better website.

What we did

 Design · Development

 Credits

Creative direction: Drew Lyon
 Project manager: Brooke Miceli Content strategist:
Travis McAshan Lead designer: Gretchen Bice

 [Visit website](https://www.rategenius.com/)

 [Let’s talk about your project](https://www.glidedesign.com/lets-talk/)

## What We Did

 [Design](https://www.glidedesign.com/work?work-type=web-design-ux) [Development](https://www.glidedesign.com/work?work-type=web-development)

Overview

To evaluate potential clients we really only need to ask one question: how do you
help people? With RateGenius, they help people by saving them money through lower
car payments. Sounds good to us. Next, we ask, what can we do to help you help more
people. In most cases, including this one, the answer is build a better website.

 [Visit Website](https://www.rategenius.com/)

## Post launch results

 82

%

Website traffic

 67

%

Page views

## At a Glance

![Image](https://www.glidedesign.com/wp-content/uploads/rategenius-layout-01-1.png"
Image")

![Image](https://www.glidedesign.com/wp-content/uploads/rategenius-layout-02-1.png"
Image")

![Image](https://www.glidedesign.com/wp-content/uploads/rategenius-layout-03-1.png"
Image")

![Image](https://www.glidedesign.com/wp-content/uploads/rategenius-layout-04-1.png"
Image")

![Image](https://www.glidedesign.com/wp-content/uploads/rategenius-layout-05-1.png"
Image")

## It’s all about conversion

For this project, conversion was everything. When you tell people you’ll save them
money, they’re skeptical, so you need to cut right to the chase. As soon as you 
land on the new RateGenius homepage, you see an Apply button, and below that, you
see metrics that substantiate their claim of savings. It’s hard to argue with near
perfect customers reviews and hundreds of thousands of satisfied customers.

That said, the biggest challenge was updating the user flow once someone does click
apply. We had to make the 6-part online application process frictionless to ensure
as close to a 100% completion rate as possible. Our solution was breaking the form
into easily digestible sections and showing progress to build momentum. To that 
effect, we use a large, numbered bar across the top of each form section to push
applicants down the path.

## More Great Work

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sc-list-800x952.webp "Lonestar Soccer Club")

Lonestar Soccer Club

###  Turning confusion into confident registration

  Featured   Entertainment   Design   Development

![Circuit of the Americas](https://www.glidedesign.com/wp-content/uploads/circuitoftheamericas-
list@2x-800x952.webp "Circuit of the Americas")

Circuit of the Americas

###  Bounce rate drops by 53% with revamped navigation and UX

  Featured   Entertainment   Design   Development   Support

![Geodis Park](https://www.glidedesign.com/wp-content/uploads/geodis-list@2x-800x952.
webp "Geodis Park")

Geodis Park

###  Revamping the  experience of Nashville SC’s home

  Featured   Entertainment   Design   Development