Redica

The systems and practices that keep our medicine and food safe are complex and laden with data.

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What we did
Website for Growth
Digital Support

Luckily, Redica, formerly Govzilla, is here to organize and make sense of that data so that the safety and quality professionals on the front lines are set up for success. In this redesign, we created a site worthy of a startup with Series A funding.

Post Launch Results
81%
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101%
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26%
Mobile Traffic arrow
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What We Learned
Branching Out

During our redesign, Redica also underwent a rebrand. This meant collaborating with their brand and messaging team in addition to the Redica team. Even though this took a higher level of communication and coordination, it was worth it to get gold such as the bold CTA, “Bring us your challenge,” and the new Redica logo and name, which evoke an “interconnected and supportive system built to foster new growth.” Assets from the Redica team support this messaging, suggesting their willingness to surmount any challenge for their clients while staying grounded in networks and data that inform them.

Continuous Quality

Visitors to the new site are no doubt enjoying the fresh look and revamped UX, especially the new resources section with easy search and filter. We can see this in longer average session lengths in the first month after launch, and we’re excited to watch those improvements continue in the new year!