Title: Salt Traders Coastal Kitchen
Author: Travis McAshan
Published: July 26, 2023
Last modified: October 22, 2025
---
Salt Trader's Coastal Kitchen
# Sustainably sourced, community driven
## What We Did
[Design](https://www.glidedesign.com/work?work-type=web-design-ux) [Development](https://www.glidedesign.com/work?work-type=web-development)
Overview
Salt Traders Coastal Cooking is a restaurant that brings the taste of coastal cuisine
to the land locked city of Austin, TX. Beloved restaurateurs Chef Jack Gilmore and
Tom Kamm of Jack Allen’s Kitchen crafted this new concept, creating a dining experience
that takes their customers on a journey to the coast. Translating that experience
to their customers was an exciting challenge that we were ready to dive into.
[Visit Website](https://salttraderscc.com/)
## Post launch results
56
%
Organic traffic
765
%
Keywords in top 100
214
%
Keywords on first page
## Refined, responsive, and ready for reservations.
Following our successful collaboration on the Jack Allen’s Kitchen website, we teamed
up again with their agency of record, Arrow, to bring the Salt Traders Coastal Cooking
experience to life online. While the brand was mostly established, Arrow introduced
fresh elements they were excited to deploy. The refined linework and subtle nautical
cues inspired motion, with waves that rise gently on page load and draw the eye
down to the footer. The result is a site that feels both dynamic and rooted in place.
> Both sites performed well on search, had quick load times, and increased conversions
> since launch. GLIDE is on the leading edge of UX design and development.
> 
> Ryann Collier
> Director of Account Services
Salt Traders came to us facing similar challenges to Jack Allen’s. Confusing user
flows for online orders and reservations were affecting daily operations, and the
brand’s approachable high-end aesthetic wasn’t coming through. We built on proven
patterns from our work with Jack’s, then layered in personality unique to Salt Traders.
The final product is fully responsive, SEO-friendly, and delivers a seamless user
experience across devices. It also captures the warmth and character of the restaurant
in a clear and compelling way.
## At a Glance
## More Great Work
Shiner
### Texas’s oldest independent brewery
Featured Entertainment Design Development
Geodis Park
### Revamping the experience of Nashville SC’s home
Featured Entertainment Design Development
Circuit of the Americas
### Bounce rate drops by 53% with revamped navigation and UX
Featured Entertainment Design Development Support