Title: Salt Traders Coastal Kitchen Author: Travis McAshan Published: July 26, 2023 Last modified: October 22, 2025 --- Salt Trader's Coastal Kitchen # Sustainably sourced, community driven ![Image](https://www.glidedesign.com/wp-content/uploads/STCC-hero@2x.png "Image") ![Close Icon](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/src/ images/close-icon-black.svg) Salt Trader's Coastal Kitchen ## Sustainably sourced, community driven Salt Traders Coastal Cooking is a restaurant that brings the taste of coastal cuisine to the land locked city of Austin, TX. Beloved restaurateurs Chef Jack Gilmore and Tom Kamm of Jack Allen’s Kitchen crafted this new concept, creating a dining experience that takes their customers on a journey to the coast. Translating that experience to their customers was an exciting challenge that we were ready to dive into. What we did Entertainment · Design · Development · Support Credits Creative direction: Katie Maguire Project manager: Madeline Seitz Content strategist: Jessica McDaniel Lead designer: Gretchen Bice [Visit Website](https://salttraderscc.com/) [Let’s talk about your project](https://www.glidedesign.com/lets-talk/) ## What We Did [Design](https://www.glidedesign.com/work?work-type=web-design-ux) [Development](https://www.glidedesign.com/work?work-type=web-development) Overview Salt Traders Coastal Cooking is a restaurant that brings the taste of coastal cuisine to the land locked city of Austin, TX. Beloved restaurateurs Chef Jack Gilmore and Tom Kamm of Jack Allen’s Kitchen crafted this new concept, creating a dining experience that takes their customers on a journey to the coast. Translating that experience to their customers was an exciting challenge that we were ready to dive into. [Visit Website](https://salttraderscc.com/) ## Post launch results 56 % Organic traffic 765 % Keywords in top 100 214 % Keywords on first page ![Image Title](https://www.glidedesign.com/wp-content/uploads/STCC-featured-01@2x- 1-1000x1221.png "Image Title") ![Image Title](https://www.glidedesign.com/wp-content/uploads/STCC-featured-02@2x- 1-1000x1221.png "Image Title") ## Refined, responsive, and ready for reservations. Following our successful collaboration on the Jack Allen’s Kitchen website, we teamed up again with their agency of record, Arrow, to bring the Salt Traders Coastal Cooking experience to life online. While the brand was mostly established, Arrow introduced fresh elements they were excited to deploy. The refined linework and subtle nautical cues inspired motion, with waves that rise gently on page load and draw the eye down to the footer. The result is a site that feels both dynamic and rooted in place. > Both sites performed well on search, had quick load times, and increased conversions > since launch. GLIDE is on the leading edge of UX design and development. > ![Ryann Collier – SHORT – Clutch 2](https://www.glidedesign.com/wp-content/uploads/ > ryann-collier-300x300.jpg "Ryann Collier – SHORT – Clutch 2") > Ryann Collier > Director of Account Services Salt Traders came to us facing similar challenges to Jack Allen’s. Confusing user flows for online orders and reservations were affecting daily operations, and the brand’s approachable high-end aesthetic wasn’t coming through. We built on proven patterns from our work with Jack’s, then layered in personality unique to Salt Traders. The final product is fully responsive, SEO-friendly, and delivers a seamless user experience across devices. It also captures the warmth and character of the restaurant in a clear and compelling way. ![Image Title](https://www.glidedesign.com/wp-content/uploads/STCC-desktop-1@2x- e1675798070147-1-1000x1806.png "Image Title") ![Image Title](https://www.glidedesign.com/wp-content/uploads/STCC-desktop-2@2x- e1675798139339-1-1000x1809.png "Image Title") ## At a Glance ![Image](https://www.glidedesign.com/wp-content/uploads/STCC-slider-05@2x-1.png " Image") ![Image](https://www.glidedesign.com/wp-content/uploads/STCC-slider-04@2x-1.png " Image") ![Image](https://www.glidedesign.com/wp-content/uploads/STCC-slider-03@2x-1.png " Image") ![Image](https://www.glidedesign.com/wp-content/uploads/STCC-slider-02@2x-1.png " Image") ![Image](https://www.glidedesign.com/wp-content/uploads/STCC-slider-01@2x-1.png " Image") ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/front-camera.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/mobile-bottom-line.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/phone-notch.svg) ![Image](https://www.glidedesign.com/wp-content/uploads/STCC-mobile-1@2x-1.png " Image") ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/front-camera.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/mobile-bottom-line.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/phone-notch.svg) ![Image](https://www.glidedesign.com/wp-content/uploads/STCC-mobile-2@2x-1.png " Image") ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/front-camera.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/mobile-bottom-line.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/phone-notch.svg) ![Image](https://www.glidedesign.com/wp-content/uploads/STCC-mobile-3@2x-1.png " Image") ## More Great Work ![Circuit of the Americas](https://www.glidedesign.com/wp-content/uploads/circuitoftheamericas- list@2x-800x952.webp "Circuit of the Americas") Circuit of the Americas ### Bounce rate drops by 53% with revamped navigation and UX Featured Entertainment Design Development Support ![Q2 Stadium](https://www.glidedesign.com/wp-content/uploads/q2-list@2x-800x952. webp "Q2 Stadium") Q2 Stadium ### The home of Austin FC now has its own digital presence Featured Entertainment Design Development Support ![Swindled Podcast](https://www.glidedesign.com/wp-content/uploads/swindled-list- redesign@2x-1-800x952.png "Swindled Podcast") Swindled Podcast ### Popular true crime podcast calling out greed Featured Entertainment Design Development