Title: SenSource
Author: Travis McAshan
Published: July 26, 2023
Last modified: October 20, 2025
---
SenSource
# Industry-best systems for people counting
## What We Did
[Design](https://www.glidedesign.com/work?work-type=web-design-ux) [Development](https://www.glidedesign.com/work?work-type=web-development)
Overview
‘Tis the season for shopping, entertainment, taking in culture, anything involving
people returning to public spaces. If you can name it, SenSource can count it—precisely.
As people that live and breathe digital, we were excited to learn more about the
physical hardware that powers these real-life analytic insights. Designing and building
a new website for the leader in people counting was an exciting proposition.
[Visit Website](https://sensourceinc.com/)
## Post launch results
37
%
Avg. Session Duration
16
%
Keywords in top 100
## A video is worth a million words
Who knows if that math checks out but it is true that a short video can convey volumes
about your business. For SenSource, showing both the device and the action being
registered in one concise loop, allowed us to immediately get visitors up to speed.
Combine that with UI elements from the platform and you’re demonstrating features,
benefits, and how it works in the first five seconds of someone visiting the site.
That’s efficient.
> We’re seeing much improved site load speeds, improved SEO performance, and an
> uptick in conversions. Communication was flawless, and everyone was informed,
> responsive, and ready to help.
> 
> Andy Clutter
> Marketing Director
When your customers include Disney, MGM, Sephora, and the Kennedy Space Center(!!),
you probably want to mention that early on in the experience. Detailed case studies
are great, but instantly identifiable brands boost credibility and reduce bounce
rate. Potential customers want to know they’re in good company and we made sure
social proof permeated every page.
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