Title: Shelton Architecture
Author: Travis McAshan
Published: May 6, 2021
Last modified: October 20, 2025

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 Shelton Architecture

# Durable architecture for ⏎  homes, businesses, and public spaces

![Image](https://www.glidedesign.com/wp-content/uploads/shelton-hero-2.png "Image")

![Close Icon](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/src/
images/close-icon-black.svg)

 Shelton Architecture

## Durable architecture for ⏎  homes, businesses, and public spaces

 Have we said how much we love working with architects? It’s true, for two main 
reasons. One, they have great visual assets (i.e. photos) for us to work with. Two,
and this was especially the case with Shelton, they appreciate how a well thought
out design philosophy informs every step of the process.

 Credits

Creative direction: Drew Lyon
 Project manager: Brooke Miceli Content strategist:
Brooke Miceli Lead designer: Marian Brchan

 [Visit website](https://sheltonarchitecture.com/)

 [Let’s talk about your project](https://www.glidedesign.com/lets-talk/)

## What We Did

 [Design](https://www.glidedesign.com/work?work-type=web-design-ux) [Development](https://www.glidedesign.com/work?work-type=web-development)

Overview

Have we said how much we love working with architects? It’s true, for two main reasons.
One, they have great visual assets (i.e. photos) for us to work with. Two, and this
was especially the case with Shelton, they appreciate how a well thought out design
philosophy informs every step of the process.

An architecture site is visual, it’s a digital portfolio. The design elements are
there to complement the work, that’s it. Our concept for Shelton was to use whitespace
to frame the high quality photos that best display what they do and what they’re
about.

Necessary and purposeful

While we could have filled the screen with gorgeous imagery, we found that the judicious
use of negative space actually accentuated what was there. Some design styles run
the risk of overstimulation, and we made sure to avoid that. Every element is necessary
and purposeful.

 [Visit website](https://sheltonarchitecture.com/)

## At a Glance

![Image](https://www.glidedesign.com/wp-content/uploads/shelton-layout-01-1-1.png"
Image")

![Image](https://www.glidedesign.com/wp-content/uploads/shelton-layout-02-1-1.png"
Image")

![Image](https://www.glidedesign.com/wp-content/uploads/shelton-layout-03-1-1.png"
Image")

![Image](https://www.glidedesign.com/wp-content/uploads/shelton-layout-04-1-1.png"
Image")

![Image](https://www.glidedesign.com/wp-content/uploads/shelton-layout-05-1-1.png"
Image")

![Image](https://www.glidedesign.com/wp-content/uploads/shelton-layout-07-1-1.png"
Image")

##  What we learned

Start with the end in mind

A crucial piece of every project is conversion, generating new business for clients.
In this design, we have a fixed footer with contact info that stays in view wherever
you’re at on the site. Furthermore, the contact form is direct and to the point.
Eliminate extraneous hoops and more visitors take the next step. It’s that simple.

## More Great Work

![AllerVie Health](https://www.glidedesign.com/wp-content/uploads/allervie-List-
tile-800x514.png "AllerVie Health")

AllerVie Health

###  Expediting patient booking across 60+ locations

  Featured   Healthcare   Design   Search   Development   Support   Fractional

![Kissing Tree](https://www.glidedesign.com/wp-content/uploads/kissingtree-list@
2x-1-800x952.webp "Kissing Tree")

Kissing Tree

###  An active adult community for 55 and better

  Featured   Design   Development   Support

![National Breast Cancer Foundation](https://www.glidedesign.com/wp-content/uploads/
nbcf-list@2x-800x952.webp "National Breast Cancer Foundation")

National Breast Cancer Foundation

###  Education and fundraising to help millions affected by breast cancer

  Featured   Healthcare   Nonprofit   Design   Search   Development   Fractional