Title: Shelton Architecture
Author: Travis McAshan
Published: May 6, 2021
Last modified: October 20, 2025

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 Shelton Architecture

# Durable architecture for ⏎  homes, businesses, and public spaces

![Durable architecture for <br><span> homes, businesses, and public spaces</span
></br>](https://www.glidedesign.com/wp-content/uploads/shelton-hero-2.png "Durable
architecture for <br><span> homes, businesses, and public spaces</span></br>")

## What We Did

 [Design](https://www.glidedesign.com/work?work-type=web-design-ux) [Development](https://www.glidedesign.com/work?work-type=web-development)

 Overview

Have we said how much we love working with architects? It’s true, for two main reasons.
One, they have great visual assets (i.e. photos) for us to work with. Two, and this
was especially the case with Shelton, they appreciate how a well thought out design
philosophy informs every step of the process.

An architecture site is visual, it’s a digital portfolio. The design elements are
there to complement the work, that’s it. Our concept for Shelton was to use whitespace
to frame the high quality photos that best display what they do and what they’re
about.

 Necessary and purposeful

While we could have filled the screen with gorgeous imagery, we found that the judicious
use of negative space actually accentuated what was there. Some design styles run
the risk of overstimulation, and we made sure to avoid that. Every element is necessary
and purposeful.

 [Visit website](https://sheltonarchitecture.com/)

## At a Glance

![Shelton feel at home page layout](https://www.glidedesign.com/wp-content/uploads/
shelton-layout-01-1-1.png "Image")

![Shelton our approach page layout](https://www.glidedesign.com/wp-content/uploads/
shelton-layout-02-1-1.png "Image")

![Shelton portfolio page layout](https://www.glidedesign.com/wp-content/uploads/
shelton-layout-03-1-1.png "Image")

![Shelton gallery page layout](https://www.glidedesign.com/wp-content/uploads/shelton-
layout-04-1-1.png "Image")

![Shelton our services page layout](https://www.glidedesign.com/wp-content/uploads/
shelton-layout-05-1-1.png "Image")

![Shelton inquiry page layout](https://www.glidedesign.com/wp-content/uploads/shelton-
layout-07-1-1.png "Image")

##  What we learned

 Start with the end in mind

A crucial piece of every project is conversion, generating new business for clients.
In this design, we have a fixed footer with contact info that stays in view wherever
you’re at on the site. Furthermore, the contact form is direct and to the point.
Eliminate extraneous hoops and more visitors take the next step. It’s that simple.

## More Great Work

![SenSource](https://www.glidedesign.com/wp-content/uploads/sensource-list@2x-800x952.
webp "SenSource")

SenSource

###  Industry-best systems for people counting

  Featured   Technology   Design   Development

![eClinical Solutions](https://www.glidedesign.com/wp-content/uploads/List-Image-
3-800x952.png "eClinical Solutions")

eClinical Solutions

###  Uniting people and data for tomorrow's breakthroughs

  Featured   Healthcare   Technology   Design   Development

![Crofter’s Organic](https://www.glidedesign.com/wp-content/uploads/crofters-organic-
List-Image-800x952.png "Crofter’s Organic")

Crofter's Organic

###  From hard to find to one click away from the nearest shelf

  Featured   Entertainment   Design   Development