Title: Shiner
Author: GLIDE Support
Published: April 25, 2024
Last modified: October 20, 2025

---

 Shiner

# Texas’s oldest independent brewery

## What we did

 [Design](https://www.glidedesign.com/work?work-type=web-design-ux) [Development](https://www.glidedesign.com/work?work-type=web-development)

 Overview

At Shiner Brewery, beer isn’t just a beverage – it’s a way of life. When GLIDE partnered
with Bakery Agency to take on the challenge of revamping Shiner’s digital presence,
we knew we were stepping into a world where tradition meets innovation. Our mission:
to create a website that not only celebrates Shiner’s rich heritage and Texas pride
but also delights and engages beer enthusiasts of all kinds.

 [Visit website](https://shiner.com/)

## Post launch results

 17

%

Keywords in top 100

 15

%

Organic traffic

![Shiner](https://www.glidedesign.com/wp-content/uploads/shiner-body-1-1-1000x1312.
png "Image Title")

![Shiner](https://www.glidedesign.com/wp-content/uploads/shiner-body-1-2-1000x1312.
png "Image Title")

![](https://www.glidedesign.com/wp-content/uploads/shiner-body-2-1024x629.png)

## Raising a glass to creativity

From the moment we delved into the project, we were captivated by Shiner’s storied
history and unwavering commitment to quality. Drawing inspiration from the brewery’s
iconic lineup of beers and its deep-rooted connection to the community, we set out
to infuse the website with the same spirit of authenticity and craftsmanship that
defines Shiner’s brand. Our goal was to strike the perfect balance between modern
design and timeless appeal, creating an immersive digital experience that pays homage
to Shiner’s legacy while embracing the future of brewing.

One of the key challenges we faced was transforming Shiner’s outdated website into
a user-friendly hub that effortlessly guides visitors through the brewery’s offerings
and events. We tackled this head-on by reimagining the site’s structure and navigation,
streamlining information to prevent overwhelm, and integrating features like product
descriptions, videos, and recommended pairings to enhance the user experience. Leveraging
our technical expertise, we ensured seamless functionality across desktop and mobile
platforms, optimizing performance and accessibility every step of the way.

![Shiner](https://www.glidedesign.com/wp-content/uploads/shiner-body-3-1-1000x828.
png "Image Title")

![Shiner](https://www.glidedesign.com/wp-content/uploads/shiner-body-3-2-1000x828.
png "Image Title")

![Shiner](https://www.glidedesign.com/wp-content/uploads/shiner-body-4-2-1000x828.
png "Image Title")

![Shiner](https://www.glidedesign.com/wp-content/uploads/shiner-body-4-1-1000x828.
png "Image Title")

## Brewing success

Through strategic collaboration and meticulous attention to detail, we transformed
Shiner’s digital landscape into a vibrant showcase of beer culture and community
spirit. By highlighting Shiner’s diverse lineup of products, sharing the brewery’s
story with captivating visuals and engaging content, and simplifying the booking
process for brewery and distillery tours, we laid the foundation for increased engagement
and repeat visits. With a website that’s as refreshing as a cold Shiner on a hot
Texas day, we’re proud to raise a glass to Shiner’s Spoetzl Brewery’s continued 
success. 

![](https://www.glidedesign.com/wp-content/uploads/shiner-body-5-1024x629.png)

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