Title: ShipEngine
Author: Travis McAshan
Published: May 6, 2021
Last modified: October 20, 2025

---

 ShipEngine

# Powering over one billion shipments

![Image](https://www.glidedesign.com/wp-content/uploads/shipengine-hero-2-1.png "
Image")

![Close Icon](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/src/
images/close-icon-black.svg)

 ShipEngine

## Powering over one billion shipments

 What does a website look like for a business that sells code? For ShipEngine, makers
of widely used shipping and logistics APIs, the answer was clear. Keep it clean,
easy to use, and lightning fast. Then sprinkle in some sexy code snippets 🙂

 Credits

Creative direction: Drew Lyon
 Project manager: Jessica McDaniel Content strategist:
Jessica McDaniel Lead designer: Marian Brchan

 [Visit Website](https://www.shipengine.com/)

 [Let’s talk about your project](https://www.glidedesign.com/lets-talk/)

## What We Did

 [Design](https://www.glidedesign.com/work?work-type=web-design-ux) [Development](https://www.glidedesign.com/work?work-type=web-development)
[Support](https://www.glidedesign.com/work?work-type=digital-support-services)

Overview

What does a website look like for a business that sells code? For ShipEngine, makers
of widely used shipping and logistics APIs, the answer was clear. Keep it clean,
easy to use, and lightning fast. Then sprinkle in some sexy code snippets 🙂

 [Visit Website](https://www.shipengine.com/)

## Post launch results

 94

%

Visitors

 10

%

Pages Per Visit

 18

%

Avg. Session Duration

![Image](https://www.glidedesign.com/wp-content/uploads/shipengine-showcase-1-1.
png "Image")

## Performance testing and project outcomes

In the lead up to launch, we noticed the site underperforming our expectations in
a few key speed tests. Once we identified the problem—a caching issue—we were able
to recompress certain assets and improve load times for the areas in question. Then
we performed the same tests once the site was in its final hosting environment to
make sure it stayed snappy.

>  We really enjoyed working with GLIDE  to bring a new product to life. The team
> was creative, professional, and they kept us on track to meet our tight deadline.
> ![Andrea McFarling](https://www.glidedesign.com/wp-content/uploads/1540926529977-
> 300x300.jpg "Andrea McFarling")
> Andrea McFarling
> VP of Global Marketing

So far all signs are pointing to increased visitor engagement and an improved user
experience. Anecdotal responses are overwhelming positive, but as we collect more
data, we’ll be able to tell which changes are having the most profound impact on
their ultimate goal: getting new sign ups. Launching a new site should have an immediate
positive effect, but it takes ongoing testing and optimization to get the most out
of it.

![Image Title](https://www.glidedesign.com/wp-content/uploads/shipengine-layout-
04-1-1.png "Image Title")

![Image Title](https://www.glidedesign.com/wp-content/uploads/shipengine-layout-
01-1-1.png "Image Title")

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webp "Saphyre")

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