Title: Smile Doctors
Author: Travis McAshan
Published: November 18, 2021
Last modified: October 20, 2025
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Smile Doctors
# The people-first orthodontics network
## What We Did
[Design](https://www.glidedesign.com/work?work-type=web-design-ux) [Development](https://www.glidedesign.com/work?work-type=web-development)
[Support](https://www.glidedesign.com/work?work-type=digital-support-services)
Overview
Smile Doctors, the country’s fastest-growing network of award-winning orthodontists,
came to us to streamline their patient experience, update their look, and design
location pages for their numerous practices. We were excited to partner with this
people-centered team as they change lives one smile at a time.
[Visit Website](https://smiledoctors.com/)
## Getting aligned
For Smile Doctors, we wanted to create a new brand and visual identity that would
be sleek, mature, and representative of their fast-growing, national status. We
accomplished this with a more nuanced color palette, modern serif type, and aspirational
photography. User-generated content like Instagram tags and highlighted reviews
reassure patients that, even with a new elevated look, people and service still
come first at Smile Doctors.
> We launched a new website that outperformed our previous one—going from over 30
> seconds to under 3. It drives conversions! I was impressed by how they seek
> to do what’s right for all stakeholders.
> Amber Weakley
> Senior Manager, Media & Analtyics
One major goal of the project was to create a location search that would allow patients
to easily find their local office, set that office as their primary location, and
book an appointment at that location. With UX best practices, we created seamless
transitions between the marketing site, booking flows, and payment portals, eliminating
superfluous steps for new and existing patients.
## What we learned
Our team pulled together to meet an important deadline for launch, which meant focusing
on only the essentials. As we continue to develop and refine things like new landing
pages, partner sites, and signup flows, we’re bolstered by the insights we gain
from the core site being live and in front of new and existing partners and patients.
Our ongoing work is sure to leave them smiling.
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