Title: Soundwaves Art Foundation Author: Travis McAshan Published: May 24, 2022 Last modified: October 22, 2025 --- Soundwaves Art Foundation # Over $9M in revenue generated by new Shopify store ![Image](https://www.glidedesign.com/wp-content/uploads/Mockup-3-1.png "Image") ![Close Icon](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/src/ images/close-icon-black.svg) Soundwaves Art Foundation ## Over $9M in revenue generated by new Shopify store The Soundwaves Art Foundation donates 100% of the profits they make from their incredible, custom artwork to charities that focus on the world’s most pressing issues. Building them a new e-commerce website that supports this powerful mission and increases sales is exactly what we look for in a new project. That included advancing our own skills by building on an increasingly popular e-commerce platform that is not WordPress. What we did Nonprofit · Design · Development Credits Creative direction: Drew Lyon Project manager: Kimberly Yount Content strategist: Jessica McDaniel Lead designer: Marcin Dmoch [Visit website](https://soundwavesartfoundation.com/) [Let’s talk about your project](https://www.glidedesign.com/lets-talk/) ## What We Did [Design](https://www.glidedesign.com/work?work-type=web-design-ux) [Development](https://www.glidedesign.com/work?work-type=web-development) Overview The Soundwaves Art Foundation donates 100% of the profits they make from their incredible, custom artwork to charities that focus on the world’s most pressing issues. Building them a new e-commerce website that supports this powerful mission and increases sales is exactly what we look for in a new project. That included advancing our own skills by building on an increasingly popular e-commerce platform that is not WordPress. [Visit Website](https://soundwavesartfoundation.com/) ## Post launch results 16 K Orders processed 60 % Checkout completion 2 X Frame upsells ![Image Title](https://www.glidedesign.com/wp-content/uploads/pages560-1-1-1000x2763. png "Image Title") ![Image Title](https://www.glidedesign.com/wp-content/uploads/pages560-2-1-1000x2026. png "Image Title") ## Focus on conversion We always recommend solutions based on client needs, not personal preference. For Soundwaves, we felt Shopify would serve their shop management and user experience requirements better than WooCommerce or any other platform. We leveraged the experience of various team members that have managed Shopify sites in the past and challenged our design and dev teams to execute a custom build that could handle surges in activity when new artwork drops. So far, all the important metrics are pointing straight up. > They give a damn, they have great designers, they were flexible. We’ve increased > sales on our new website and significantly raised the rate at which customers > add on framing, a massive help. Our website finally tells our story and lets collectors > learn more about our mission and team > Jeremy Klitzman > Director In addition to moving the backend to Shopify, we did a full front-end redesign to prioritize conversion. This started with user research, re-categorizing products, and optimizing Product pages to promote frame sales—which have tripled, by the way, since re-launch. Overall, we’re pleased to report that **less than 10% of users abandon their purchase**, besting a 70% cart abandonment rate seen in the e-comm industry overall. ## At a Glance ![Image](https://www.glidedesign.com/wp-content/uploads/Miniature-1-5-1.png "Image") ![Image](https://www.glidedesign.com/wp-content/uploads/Miniature-2-5-1.png "Image") ![Image](https://www.glidedesign.com/wp-content/uploads/Miniature-3-5-1.png "Image") ![Image](https://www.glidedesign.com/wp-content/uploads/Miniature-4-5-1.png "Image") ![Image](https://www.glidedesign.com/wp-content/uploads/Miniature-5-5-1.png "Image") ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/front-camera.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/mobile-bottom-line.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/phone-notch.svg) ![Image](https://www.glidedesign.com/wp-content/uploads/Mobile-1-1-1.png "Image") ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/front-camera.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/mobile-bottom-line.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/phone-notch.svg) ![Image](https://www.glidedesign.com/wp-content/uploads/Mobile-2-1-1.png "Image") ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/front-camera.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/mobile-bottom-line.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/phone-notch.svg) ![Image](https://www.glidedesign.com/wp-content/uploads/Mobile-3-1-1.png "Image") ## More Featured Projects ![Chimp Haven](https://www.glidedesign.com/wp-content/uploads/chimphaven-list@2x- 800x952.png "Chimp Haven") Chimp Haven ### Key website events climb 47% for the world's premiere chimp sanctuary Featured Nonprofit Design Development ![NAMI](https://www.glidedesign.com/wp-content/uploads/nami-list-800x1019.webp " NAMI") NAMI GSC ### A clearer path to help for a community that needs it most Featured Nonprofit Design Development ![Davis Phinny Foundation](https://www.glidedesign.com/wp-content/uploads/davisphinneyfoundation- list@2x-800x952.png "Davis Phinny Foundation") Davis Phinney Foundation ### 500+ resources shaped into one powerful platform Featured Nonprofit Design Development