Leading lodging real estate investment trust
We make it our mission to work with best-in-class companies, because that’s how we see ourselves. Like GLIDE, Summit Hotels makes business decisions based on values, realizing this is the most sustainable path to profitability. From the start, they asked us to create a website that conveys the premium nature of their portfolio and the integrity of their business.
The website opens with striking photos of their hotel properties punctuated by one-word value statements. Passion, Integrity, Execution, and so on. The rest of the homepage gives a quick summary of their holdings and offers investors a chance to download the latest financial materials.
The interior of the site features an interactive property portfolio. Visitors can sort by key fields or click a state on the map to view properties within. A toggle lets you switch between image view and list view for quick scanning. Everything is also downloadable in pdf format.
Beyond marketing, the goal of the site is to make sure new and existing investors get the data they need to evaluate Summit Hotel Properties’ financial outlook. All of this info is collected under the main call-to-action navigation button labeled ‘Investors’. In the end, the new site feels modern, premium, and makes it easier than ever for investors to find what they need.
(Drag or swipe left/right on the images below to see more layouts.)
|+2.58%Pages Per Visit||-8.55%Bounce Rate||+13.74%Avg. Session Duration|