Title: Swindled Podcast
Author: Travis McAshan
Published: July 26, 2023
Last modified: October 20, 2025
---
Swindled Podcast
# Popular true crime podcast calling out greed
## What We Did
[Design](https://www.glidedesign.com/work?work-type=web-design-ux) [Development](https://www.glidedesign.com/work?work-type=web-development)
Overview
We love podcasts at GLIDE and can’t stand greed. That makes for a perfect pairing
with Swindled, a leading true crime podcast that exposes powerful people and corporations
that take advantage of those less privileged. Additionally, this website redesign
and build warranted a less conventional, more disruptive experience than some projects
allow. We took full advantage.
[Visit Website](https://swindledpodcast.com/)
## Post launch results
22
%
New users
144
%
Pageviews
104
%
Pages per session
## Immersive design
Some sites are direct and informative, while others are more experiential. For Swindled,
we wanted to immerse visitors in a narrative experience that compliments the podcast
itself. Tactile, staticy backgrounds. Scrolling text to reinforce key themes. Clickable
audio samples from the archive. Anyone who spends 15 seconds on the new Swindled
site should know what they’re in for with the podcast.
We wanted the language on the site to mirror the tone of its ‘Concerned Citizen’
narrator and host. Fans of the podcast that come to the site to show support or
buy merch should appreciate sardonic headlines like “Buy something you don’t need.”
Tone is everything when building a rapport with listeners, and the same applies
to website visitors.
It’s not all fun and games and Pigmen when it comes to design. You have to find
the right balance between creativity and achieving goals. In this case, we made
it easier to browse old episodes by providing (only) two filter options (Season
and Topic). Also, we created a custom landing page to increase signups to the ‘ValuedListener’
program. Loyal fans and brand new listeners should feel right at home on the new
website.
## At a Glance
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