Title: Swindled Podcast Author: Travis McAshan Published: July 26, 2023 Last modified: October 20, 2025 --- Swindled Podcast # Popular true crime podcast calling out greed ![Image](https://www.glidedesign.com/wp-content/uploads/swindled-hero.png "Image") ![Close Icon](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/src/ images/close-icon-black.svg) Swindled Podcast ## Popular true crime podcast calling out greed We love podcasts at GLIDE and can’t stand greed. That makes for a perfect pairing with Swindled, a leading true crime podcast that exposes powerful people and corporations that take advantage of those less privileged. Additionally, this website redesign and build warranted a less conventional, more disruptive experience than some projects allow. We took full advantage. What we did Featured · Entertainment · Design · Development Credits Creative direction: Drew Lyon Project manager: Jessie Ferris Content strategist: Jessica McDaniel Lead designer: Marian Brchan [Visit website](https://swindledpodcast.com/) [Let’s talk about your project](https://www.glidedesign.com/lets-talk/) ## What We Did [Design](https://www.glidedesign.com/work?work-type=web-design-ux) [Development](https://www.glidedesign.com/work?work-type=web-development) Overview We love podcasts at GLIDE and can’t stand greed. That makes for a perfect pairing with Swindled, a leading true crime podcast that exposes powerful people and corporations that take advantage of those less privileged. Additionally, this website redesign and build warranted a less conventional, more disruptive experience than some projects allow. We took full advantage. [Visit Website](https://swindledpodcast.com/) ## Post launch results 22 % New users 144 % Pageviews 104 % Pages per session ![Image Title](https://www.glidedesign.com/wp-content/uploads/swindled-desktop-1@ 2x-1-1000x2070.png "Image Title") ![Image Title](https://www.glidedesign.com/wp-content/uploads/swindled-desktop-2@ 2x-1-1000x2073.png "Image Title") ## Immersive design Some sites are direct and informative, while others are more experiential. For Swindled, we wanted to immerse visitors in a narrative experience that compliments the podcast itself. Tactile, staticy backgrounds. Scrolling text to reinforce key themes. Clickable audio samples from the archive. Anyone who spends 15 seconds on the new Swindled site should know what they’re in for with the podcast. We wanted the language on the site to mirror the tone of its ‘Concerned Citizen’ narrator and host. Fans of the podcast that come to the site to show support or buy merch should appreciate sardonic headlines like “Buy something you don’t need.” Tone is everything when building a rapport with listeners, and the same applies to website visitors. It’s not all fun and games and Pigmen when it comes to design. You have to find the right balance between creativity and achieving goals. In this case, we made it easier to browse old episodes by providing (only) two filter options (Season and Topic). Also, we created a custom landing page to increase signups to the ‘ValuedListener’ program. Loyal fans and brand new listeners should feel right at home on the new website. ## At a Glance ![Image](https://www.glidedesign.com/wp-content/uploads/swindled-img-2.gif "Image") ![Image](https://www.glidedesign.com/wp-content/uploads/swindled-slider-02@2x-1. png "Image") ![Image](https://www.glidedesign.com/wp-content/uploads/swindled-slider-03@2x-1. png "Image") ![Image](https://www.glidedesign.com/wp-content/uploads/swindled-slider-04@2x-1. png "Image") ![Image](https://www.glidedesign.com/wp-content/uploads/swindled-slider-05@2x-1. png "Image") ![Image](https://www.glidedesign.com/wp-content/uploads/swindled-slider-06@2x-1. png "Image") ![Image](https://www.glidedesign.com/wp-content/uploads/swindled-slider-07@2x-1. png "Image") ![Image](https://www.glidedesign.com/wp-content/uploads/swindled-slider-08@2x-1. png "Image") ![Image](https://www.glidedesign.com/wp-content/uploads/swindled-slider-09@2x-1. png "Image") ![Image](https://www.glidedesign.com/wp-content/uploads/swindled-slider-10@2x-1. png "Image") ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/front-camera.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/mobile-bottom-line.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/phone-notch.svg) ![Image](https://www.glidedesign.com/wp-content/uploads/swindled-mobile-1@2x-1.png" Image") ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/front-camera.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/mobile-bottom-line.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/phone-notch.svg) ![Image](https://www.glidedesign.com/wp-content/uploads/swindled-mobile-2@2x-1.png" Image") ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/front-camera.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/mobile-bottom-line.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/phone-notch.svg) ![Image](https://www.glidedesign.com/wp-content/uploads/swindled-mobile-3@2x-1.png" Image") ## More Great Work ![Circuit of the Americas](https://www.glidedesign.com/wp-content/uploads/circuitoftheamericas- list@2x-800x952.webp "Circuit of the Americas") Circuit of the Americas ### Bounce rate drops by 53% with revamped navigation and UX Featured Entertainment Design Development Support ![Geodis Park](https://www.glidedesign.com/wp-content/uploads/geodis-list@2x-800x952. webp "Geodis Park") Geodis Park ### Revamping the experience of Nashville SC’s home Featured Entertainment Design Development ![Shiner](https://www.glidedesign.com/wp-content/uploads/shiner-list@2x-800x952. png "Shiner") Shiner ### Texas’s oldest independent brewery Featured Entertainment Design Development