Title: Texas Bankers Association
Author: Travis McAshan
Published: March 4, 2024
Last modified: October 20, 2025
---
Texas Bankers Association
# Navigating finance with ease
## What we did
[Design](https://www.glidedesign.com/work?work-type=web-design-ux) [Development](https://www.glidedesign.com/work?work-type=web-development)
Overview
Embarking on the Texas Bankers Association project was an exhilarating challenge
for us at GLIDE. The intricacies of this endeavor were unique; with budget constraints
limiting a full redesign, we had to navigate a landscape where key marketing pages
resided on WordPress, while other parts were scattered across different platforms.
However, these limitations fueled our creativity and determination to streamline
Texas Bankers Association digital presence, ensuring that banking education and
resources were easily accessible to Texas bankers.
[Visit website](https://www.texasbankers.com/)
## Post launch results
247.3
%
Organic traffic
253
%
Keywords on first page
78
%
Keywords in top 100
## Achieving a cohesive experience
Tackling the Texas Bankers Association’s website redesign meant more than just updating
aesthetics; it meant revolutionizing the way Texas bankers accessed crucial information
and resources. One of the unique challenges we faced was the need to streamline
workflows and declutter the website. With multiple brands under the Texas Bankers
Association umbrella, clarity and cohesion were paramount. Leveraging our technical
expertise, we implemented solutions to ensure seamless integration and clarity of
offerings.
> A great company because of their people. Would highly recommend to anyone looking
> for an excellent web designer with great vision.
> 
> Carlos Espinosa
> VP, Strategic Communications and Marketing
Because of the disparate nature of Texas Bankers Association’s digital infrastructure,
we were tasked with integrating various platforms and ensuring smooth transitions
between them. Our team rose to the occasion, implementing strategies to bridge the
gaps and create a unified online presence for Texas Bankers Association. The result?
A seamless user experience that empowers Texas bankers to navigate the complexities
of finance with confidence.
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