Title: Texas Special
Author: GLIDE Support
Published: May 28, 2025
Last modified: October 20, 2025

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 Texas Special

# Fueling a comeback with brand activation

![Image](https://www.glidedesign.com/wp-content/uploads/txspecial-hero.png "Image")

![Close Icon](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/src/
images/close-icon-black.svg)

 Texas Special

## Fueling a comeback with brand activation

 Texas Special isn’t just another beer—it’s a comeback story. Once a beloved brew,
this classic is making its return, proudly backed by Shiner’s long-standing tradition
of Texas craftsmanship. To generate buzz ahead of the relaunch, GLIDE partnered 
with the team to create an engaging splash page—teasing the beer’s revival and building
anticipation. As the excitement grew, we followed up with a full-scale website that
captures the spirit, story, and bold flavor of Texas Special.

What we did

 Entertainment · Design · Development

 Credits

Creative direction: Drew Lyon
 Project management: Madeline Seitz Content strategist:
Jessica McDaniel Lead designer: Marcin Dmoch

 [Visit website](https://txspecial.com/)

 [Let’s talk about your project](https://www.glidedesign.com/lets-talk/)

## Overview

###  Background

Texas Special is a heritage beer making a bold return with the backing of Shiner’s
iconic Texas brewing legacy.

###  Problem

They needed a digital presence to reignite brand recognition and build anticipation
ahead of the relaunch.

###  Solution

We helped spark momentum with a teaser splash page, then launched a full-scale site
that champions the brand’s bold return and invites fans back into the story.

 [Visit website](https://txspecial.com/)

![Image Title](https://www.glidedesign.com/wp-content/uploads/txspecial-grid1-1-
1000x754.png "Image Title")

![Image Title](https://www.glidedesign.com/wp-content/uploads/txspecial-grid1-2-
1000x754.png "Image Title")

![](https://www.glidedesign.com/wp-content/uploads/txspecial-grid1-3.png)

## **Honoring tradition, embracing the future**

Texas Special isn’t just another beer—it’s a comeback story. Once a beloved brew,
this classic is making its return, proudly backed by Shiner’s long-standing tradition
of Texas craftsmanship. To generate buzz ahead of the relaunch, GLIDE partnered 
with Bakery Agency and the Shiner team to create an engaging splash page—teasing
the beer’s revival and building anticipation. As the excitement grew, we followed
up with a full-scale website that captures the spirit, story, and bold flavor of
Texas Special.

A beer this special deserves a website to match. We crafted a bold, immersive experience
that brings the Texas Special story to life—pairing rich visuals with an intuitive,
fan-focused design. Whether visitors are rediscovering an old favorite or tasting
it for the first time, the site ensures they can explore the brand’s heritage, find
where to grab a cold one, and stay connected with what’s next.

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