Title: Texas Water Foundation
Author: GLIDE Support
Published: June 25, 2026
Last modified: August 4, 2026
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Texas Water Foundation
# Complex state water data, made personal for every Texan
## Overview
### Background
Texas Water Foundation (TWF) is a nonprofit focused on water security across Texas.
As part of a statewide public education effort called the Statewide Water Awareness
Campaign (SWAC), TWF needed a campaign site to help everyday Texans understand where
their water comes from and why it matters.
### Problem
TWF needed a site built from scratch with no existing web presence, no legacy content.
The core challenge was data: Texas water infrastructure is organized across 16 Regional
Water Planning Areas, with supply and demand projections maintained at the county
level by the Texas Water Development Board (TWDB). That government-held data had
to feel personally relevant to any individual Texan who landed on the page.
### Solution
We built a custom WordPress site anchored by a ZIP code lookup as the primary call
to action. A user enters their ZIP code, which maps to their county and one of 16
Regional Water Planning Group pages, surfacing a personalized snapshot of local
water supply and demand data alongside regional solutions. The site launched in
English and Spanish via WPML, with a /es/ URL structure and hreflang tagging.
[Visit website](https://thisistexaswater.org/)
## **Built to grow with a multi-year campaign**
The ZIP code lookup looks simple, but required real data architecture work. Texas
water data lives at the county level, not the ZIP code level, and ZIP codes frequently
span multiple counties. To keep load times fast, we pre-processed four CSV data
sets from the Texas State Water Plan (supply, demand, needs, strategies) and built
custom database tables that map ZIP codes to counties to planning areas at import,
not at runtime. The data logic also had to clear a high bar: TWDB’s formal sign-
off was required before launch, and their team reviewed the supply and demand calculation
methodology before we went live. Coordinating that three-party approval process —
GLIDE, TWF, and TWDB — was built into the project timeline from the start.
SWAC is a years-long effort, and TWF needed a site that could keep up without coming
back to us every time the campaign evolved. We built the site so their team can
publish new regional content, add stories, and expand the toolkit pages on their
own. As the campaign grows and new phases launch, the site grows with it — without
new development work or added cost.
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