Title: The Land Institute
Author: Travis McAshan
Published: September 5, 2025
Last modified: February 11, 2026

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 The Land Institute

# Built to inspire action and grow a global movement

![Close Icon](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/src/
images/close-icon-black.svg)

 The Land Institute

## Built to inspire action and grow a global movement

 We helped bring TLI’s refreshed brand to life online, building a new website that’s
faster, clearer, and easier to navigate. We used the new visual identity from their
brand partner as a starting point, then designed a digital experience that tells
their story, highlights their research, and makes it easy for users to take action.

What we did

 Featured · Nonprofit · Design · Development

 Credits

Creative direction: Drew Lyon
 Project management: Madeline Seitz Content strategist:
Jessica McDaniel Lead designer: Marian Brchan

 [Visit site](http://landinstitute.org)

 [Let’s talk about your project](https://www.glidedesign.com/lets-talk/)

## Overview

###  Background

The Land Institute (TLI) is a nonprofit at the forefront of transforming agriculture
through perennial grain research, ecosystem restoration, and global movement-building.

###  Problem

Their existing website didn’t reflect the importance or innovation of their work.
The design felt outdated, navigation was confusing, and key audiences like donors,
scientists, and advocates weren’t finding what they needed.

###  Solution

We helped bring TLI’s refreshed brand to life online, building a new website that’s
faster, clearer, and easier to navigate. We used the new visual identity from their
brand partner as a starting point, then designed a digital experience that tells
their story, highlights their research, and makes it easy for users to take action.

 [Visit website](http://landinstitute.org/)

## Post launch results

 38.9

%

Increase in donations

 22.0

%

Event count increased

 19.3

%

Views increased

![Image Title](https://www.glidedesign.com/wp-content/uploads/tli-1-1-1000x1222.
webp "Image Title")

![Image Title](https://www.glidedesign.com/wp-content/uploads/tli-1-2-1000x1222.
webp "Image Title")

![](https://www.glidedesign.com/wp-content/uploads/tli-2.webp)

## **Designing for impact and action**

The biggest challenge was helping TLI speak to multiple audiences without overwhelming
them. We created clear user journeys and simplified the site structure so visitors
could find what they needed without friction. An interactive impact map, refreshed
visuals, and modular content blocks helped bring the story to life while making 
the site easy to manage for their team.

> The GLIDE team went out of their way to engage and understand deeply our organization.
> They were game to match our passion and energy for creating  a thoughtful and 
> compelling strategy and website that fit our unique need  to invite our audiences
> in to experience complex information and stories in accessible, frictionless ways.
> ![Tammy Kimbler – TLI – Clutch](https://www.glidedesign.com/wp-content/uploads/
> 1753456755934-300x300.jpg "Tammy Kimbler – TLI – Clutch")
> Tammy Kimbler
> Chief Communications Officer

Every design decision was made to help TLI grow its reach and impact. Whether visitors
want to donate, explore the science, or join the movement, the new site makes it
easier to take the next step. The platform is flexible, accessible, and built to
help The Land Institute share their vision with the world.

![Image Title](https://www.glidedesign.com/wp-content/uploads/tli-4-1-1000x1114.
webp "Image Title")

![Image Title](https://www.glidedesign.com/wp-content/uploads/tli-4-2-1000x1114.
webp "Image Title")

![](https://www.glidedesign.com/wp-content/uploads/tli-5.webp)

![](https://www.glidedesign.com/wp-content/uploads/tli-6.webp)

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![Chimp Haven](https://www.glidedesign.com/wp-content/uploads/chimphaven-list@2x-
800x952.png "Chimp Haven")

Chimp Haven

###  Key website events climb 47% for the world's premiere chimp sanctuary

  Featured   Nonprofit   Design   Development

![National Breast Cancer Foundation](https://www.glidedesign.com/wp-content/uploads/
nbcf-list@2x-800x952.webp "National Breast Cancer Foundation")

National Breast Cancer Foundation

###  Education and fundraising to help millions affected by breast cancer

  Featured   Healthcare   Nonprofit   Design   Search   Development   Fractional

![The Meadows Center](https://www.glidedesign.com/wp-content/uploads/meadowscenter-
list@2x-800x952.webp "The Meadows Center")

The Meadows Center

###  Research to support student success

  Featured   Nonprofit   Education   Design   Development