Title: The Real Deal by RetailMeNot
Author: Travis McAshan
Published: May 6, 2021
Last modified: October 20, 2025

---

 The Real Deal by RetailMeNot

# Blog for the internet’s leading coupon site

![Blog for the internet’s <span>leading coupon site</span>](https://www.glidedesign.
com/wp-content/uploads/realdeal-hero-2-1.png "Blog for the internet’s <span>leading
coupon site</span>")

## What We Did

 [Design](https://www.glidedesign.com/work?work-type=web-design-ux) [Development](https://www.glidedesign.com/work?work-type=web-development)
[Support](https://www.glidedesign.com/work?work-type=digital-support-services)

 Overview

Odds are, If you’re a savvy online shopper, you’ve hunted for coupon codes online…
and odds are, you’ve ended up on RetailMeNot’s website. We were hired to redesign
their blog, called The Real Deal, which drives organic traffic to the coupon site
and creates affiliate revenue of its own.

 [Visit Website](https://www.retailmenot.com/blog/)

## Post launch results

 42.0

%

Organic traffic

 32.7

%

Average session duration

![realdeal webdesign showcase](https://www.glidedesign.com/wp-content/uploads/realdeal-
showcase-2-1.png "Image")

## Mobile-minded design

With over 60% of their traffic coming from mobile devices (and growing), we knew
the designs had to prioritize this audience. When you visit the site on a mobile
phone, you see a quick nav bar at the bottom of the screen, allowing you to jump
to the content you want. Furthermore, the main list view changes from post blocks
on desktop to more concise post strips for scanability on your phone.

> Thanks to their work and partnership, we have seen  growth across all our key 
> metrics.
> ![Noelle Buhidar – SHORT](https://www.glidedesign.com/wp-content/uploads/noelle-
> buhidar-300x300.jpg "Noelle Buhidar – SHORT")
> Noelle Buhidar
> Senior Content Marketing Manager

The lifeblood of every blog is page views. Quality of content goes a long way, but
there are lots of little things you can do to keep visitors clicking. In our design,
we lead the page with playful category icons to help you select topics of interest.
Then, once you’re on an article detail page, you’re presented with other popular
content and related articles. Every page offers ample opportunity to flow serendipitously
into another.

## At a Glance

![realdeal our team page layout](https://www.glidedesign.com/wp-content/uploads/
realdeal-layout-09-1-1.png "Image")

![realdeal page design guide](https://www.glidedesign.com/wp-content/uploads/realdeal-
layout-10-1-1.png "Image")

![realdeal website page layout](https://www.glidedesign.com/wp-content/uploads/realdeal-
layout-01-1-1.png "Image")

![realdeal article page layout](https://www.glidedesign.com/wp-content/uploads/realdeal-
layout-08-1-1.png "Image")

![realdeal blog page layout](https://www.glidedesign.com/wp-content/uploads/realdeal-
layout-06-1-1.png "Image")

![realdeal blog article page layout](https://www.glidedesign.com/wp-content/uploads/
realdeal-layout-07-1-1.png "Image")

![realdeal blog category page layout](https://www.glidedesign.com/wp-content/uploads/
realdeal-layout-04-1-1.png "Image")

![realdeal blog author page layout](https://www.glidedesign.com/wp-content/uploads/
realdeal-layout-05-1-1.png "Image")

![real deal layout](https://www.glidedesign.com/wp-content/uploads/realdeal-layout-
03-1-1.png "Image")

## More Great Work

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png "Shiner")

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