Title: The Recreationalist by Outdoor Voices
Author: Travis McAshan
Published: May 6, 2021
Last modified: October 21, 2025

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 The Recreationalist by Outdoor Voices

# ⏎ Lifestyle blog for active apparel company

![<br>Lifestyle blog</br> for <span>active apparel company</span>](https://www.glidedesign.
com/wp-content/uploads/therecreationalist-hero-1.png "<br>Lifestyle blog</br> for
<span>active apparel company</span>")

## What We Did

 [Development](https://www.glidedesign.com/work?work-type=web-development) [Support](https://www.glidedesign.com/work?work-type=digital-support-services)

Overview

We love projects that shake up our workflow and allow us to stretch new muscles.
In this case, Outdoor Voices came to us with designs already in tow, but needing
our team to develop The Recreationalist blog and structure the CMS in a way that
would accommodate lots of styles and content types. It’s early days, but we’re getting
more and more confident building complex WordPress sites that make use of custom
Gutenberg blocks. Using that framework, we got to work.

![recreationalist webdesign showcase](https://www.glidedesign.com/wp-content/uploads/
recreationalist-showcase-1-1.png "Image")

## Delivering faithfully

We love the look and feel of the designs they created, so we made sure to execute
them with the same level of faithfulness we display for our own ideas. Because it’s
an eclectic design, we had to find creative ways to use Gutenberg. You want the 
content to feel dynamic and custom, without sacrificing simplicity on the backend.
We always try to strike a balance between practical consistency and pleasant divergence.

> I’ve also shared with the entire exec team and our board of directors the partnership
> with your team has been incredible and easily one of the  best experiences  we’ve
> had with outside help.
> Kevin Harwood
> VP of Technology

Ultimately, the success of the project comes down to how easy the site is to maintain
and update. With The Recreationalist blog being a key component of their marketing
and culture setting, they are fully committed to keeping the content fresh. Thus
far, all signs point to the CMS empowering them to publish beautiful, engrossing
articles for as long as they desire.

## More Great Work

![Crofter’s Organic](https://www.glidedesign.com/wp-content/uploads/crofters-organic-
List-Image-800x952.png "Crofter’s Organic")

Crofter's Organic

###  From hard to find to one click away from the nearest shelf

  Featured   Entertainment   Design   Development

![Shiner](https://www.glidedesign.com/wp-content/uploads/shiner-list@2x-800x952.
png "Shiner")

Shiner

###  Texas’s oldest independent brewery

  Featured   Entertainment   Design   Development

![Circuit of the Americas](https://www.glidedesign.com/wp-content/uploads/circuitoftheamericas-
list@2x-800x952.webp "Circuit of the Americas")

Circuit of the Americas

###  Bounce rate drops by 53% with revamped navigation and UX

  Featured   Entertainment   Design   Development   Support