Title: Traffix
Author: Travis McAshan
Published: August 5, 2024
Last modified: October 22, 2025

---

 Traffix

# Revamping North American freight solutions

![Image](https://www.glidedesign.com/wp-content/uploads/traffix_hero.png "Image")

![Close Icon](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/src/
images/close-icon-black.svg)

 Traffix

## Revamping North American freight solutions

 Traffix is a leading third-party logistics provider, delivering top-notch, customizable
transportation services across North America since 1979. Specializing in truckload,
flatbed, intermodal, drayage, expedited, LTL, and managed transportation, Traffix
combines industry expertise with cutting-edge technology to maximize the value of
their clients' freight spend. Partnering with Traffix was a thrilling opportunity
for us, as their dedication to innovation and excellence aligns perfectly with our
values.

What we did

 Featured · Design · Development · Fractional

 Credits

Creative direction: Drew Lyon
 Project management: Jessie Ferris Content strategist:
Jessica McDaniel Lead designer: Marcin Dmoch

 [Visit website](https://www.traffix.com/)

 [Let’s talk about your project](https://www.glidedesign.com/lets-talk/)

## What we did

 [Design](https://www.glidedesign.com/work?work-type=web-design-ux) [Development](https://www.glidedesign.com/work?work-type=web-development)

Overview

Traffix is a leading third-party logistics provider, delivering top-notch, customizable
transportation services across North America since 1979. Specializing in truckload,
flatbed, intermodal, drayage, expedited, LTL, and managed transportation, Traffix
combines industry expertise with cutting-edge technology to maximize the value of
their clients’ freight spend. Partnering with Traffix was a thrilling opportunity
for us, as their dedication to innovation and excellence aligns perfectly with our
values.

 [Visit website](https://www.traffix.com/)

## Post launch results

 15

%

Total keywords in top 100

 15.6

%

Keywords on the first page

 45

%

Average engagement time

![Image Title](https://www.glidedesign.com/wp-content/uploads/traffixgrid1_1-1000x754.
png "Image Title")

![Image Title](https://www.glidedesign.com/wp-content/uploads/traffixgrid1_2-1000x754.
png "Image Title")

![](https://www.glidedesign.com/wp-content/uploads/traffix_grid1_3-1024x631.png)

## **Fueling growth and engagement**

The creative standout of this project was the challenge of seamlessly integrating
a multitude of sophisticated systems. Traffix’s vision for a multi-layered platform
incorporating CRM, Business Intelligence tools, live chat, and their innovative 
Pitstop portal required a design that was both advanced and user-friendly. We embraced
the complexity, crafting a digital experience that is as functional as it is visually
captivating.

One of the most unique hurdles we encountered was the technical integration across
various platforms. Traffix’s ambitions for advanced SEO, multi-platform and multi-
language support, and synchronization with ongoing projects like the Pitstop portal
and Microsoft Azure meant we needed to bring our A-game. Through meticulous planning
and strategic execution, we delivered a seamless, cohesive system that enhanced 
operational efficiency and user engagement.

Our mission was clear: elevate Traffix’s brand perception, boost lead generation,
and refine the user experience to foster loyalty and conversions. We implemented
an intuitive CMS for easy content updates, integrated comprehensive analytics for
data-driven decisions, and optimized the site, cementing their position as a leader
in North American logistics.

![Image Title](https://www.glidedesign.com/wp-content/uploads/traffix_grid2_1-1000x754.
png "Image Title")

![Image Title](https://www.glidedesign.com/wp-content/uploads/traffix_grid2_2-1000x754.
png "Image Title")

![Image Title](https://www.glidedesign.com/wp-content/uploads/traffix_grid2_3-1000x754.
png "Image Title")

![Image Title](https://www.glidedesign.com/wp-content/uploads/traffix_grid2_4-1000x754.
png "Image Title")

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