Title: Traffix
Author: Travis McAshan
Published: August 5, 2024
Last modified: October 22, 2025
---
Traffix
# Revamping North American freight solutions
## What we did
[Design](https://www.glidedesign.com/work?work-type=web-design-ux) [Development](https://www.glidedesign.com/work?work-type=web-development)
Overview
Traffix is a leading third-party logistics provider, delivering top-notch, customizable
transportation services across North America since 1979. Specializing in truckload,
flatbed, intermodal, drayage, expedited, LTL, and managed transportation, Traffix
combines industry expertise with cutting-edge technology to maximize the value of
their clients’ freight spend. Partnering with Traffix was a thrilling opportunity
for us, as their dedication to innovation and excellence aligns perfectly with our
values.
[Visit website](https://www.traffix.com/)
## Post launch results
15
%
Total keywords in top 100
15.6
%
Keywords on the first page
45
%
Average engagement time
## **Fueling growth and engagement**
The creative standout of this project was the challenge of seamlessly integrating
a multitude of sophisticated systems. Traffix’s vision for a multi-layered platform
incorporating CRM, Business Intelligence tools, live chat, and their innovative
Pitstop portal required a design that was both advanced and user-friendly. We embraced
the complexity, crafting a digital experience that is as functional as it is visually
captivating.
One of the most unique hurdles we encountered was the technical integration across
various platforms. Traffix’s ambitions for advanced SEO, multi-platform and multi-
language support, and synchronization with ongoing projects like the Pitstop portal
and Microsoft Azure meant we needed to bring our A-game. Through meticulous planning
and strategic execution, we delivered a seamless, cohesive system that enhanced
operational efficiency and user engagement.
Our mission was clear: elevate Traffix’s brand perception, boost lead generation,
and refine the user experience to foster loyalty and conversions. We implemented
an intuitive CMS for easy content updates, integrated comprehensive analytics for
data-driven decisions, and optimized the site, cementing their position as a leader
in North American logistics.
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