Title: UGLI
Author: Travis McAshan
Published: November 19, 2021
Last modified: October 22, 2025
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UGLI
# Determined to end bullying
## What We Did
[Design](https://www.glidedesign.com/work?work-type=web-design-ux) [Development](https://www.glidedesign.com/work?work-type=web-development)
Overview
The “UGLI” in UGLI Foundation stands for UNIQUE, GIFTED, LOVED, INDIVIDUAL. They
envision a world where kindness overpowers hate and encouragement triumphs over
bullying. We at GLIDE relish the opportunity to work with nonprofits, especially
those serving vulnerable segments of the population—in this case children. Our efforts
included the design and development of a new website to promote their world-changing
mission to end bullying forever.
## A virtuous cycle
Not every website benefits from a splash screen that loads before the rest of the
site but we felt it was appropriate here. By flashing the four words that make up
their name—in stark white text over a black—we set the tone for the whole site experience.
This is important and it demands attention, but when we peel that away, love and
bright colors bubble to the surface.
Another motif we wanted to seed is the concept of what goes around comes around.
By ‘stamping’ the website with circular phases, we encourage visitors to learn and
repeat these mini self-love mantras. Love. Encourage. Repeat.
![UGLI mobile design](https://www.glidedesign.com/wp-content/uploads/C@2x-1-1.png"
Image")
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