Title: Verica
Author: Travis McAshan
Published: May 6, 2021
Last modified: October 21, 2025

---

 Verica

# Engineer with confidence with continuous verification

![Image](https://www.glidedesign.com/wp-content/uploads/verica-hero-1-2.png "Image")

![Close Icon](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/src/
images/close-icon-black.svg)

 Verica

## Engineer with confidence with continuous verification

 When the team at Verica told us we could create the website for their chaos engineering
startup, we knew we were taking part in the start of something big. Boasting a leadership
team with some of the foremost minds in their field, Verica is bringing systems 
reliability testing into the age of Continuous Verification.

 Credits

Creative direction: Ajia Wallace
 Project manager: Paola Cárdenas Content strategist:
Jessica McDaniel Lead designer: Gretchen Bice

 [Visit Website](https://www.verica.io/)

 [Let’s talk about your project](https://www.glidedesign.com/lets-talk/)

## What We Did

 [Design](https://www.glidedesign.com/work?work-type=web-design-ux) [Development](https://www.glidedesign.com/work?work-type=web-development)
[Support](https://www.glidedesign.com/work?work-type=digital-support-services)

Overview

When the team at Verica told us we could create the website for their chaos engineering
startup, we knew we were taking part in the start of something big. Boasting a leadership
team with some of the foremost minds in their field, Verica is bringing systems 
reliability testing into the age of Continuous Verification.

 [Visit Website](https://www.verica.io/)

## Post launch results

 171

%

Website traffic

 176.0

%

Desktop traffic

 154

%

Mobile traffic

## At a Glance

![Image](https://www.glidedesign.com/wp-content/uploads/01-verica-home-1.png "Image")

![Image](https://www.glidedesign.com/wp-content/uploads/02-verica-about-1.png "Image")

![Image](https://www.glidedesign.com/wp-content/uploads/03-verica-approach-1.png"
Image")

![Image](https://www.glidedesign.com/wp-content/uploads/04-verica-bloglist-1.png"
Image")

![Image](https://www.glidedesign.com/wp-content/uploads/05-verica-blogdetail-1.png"
Image")

## Connecting the dots

Even when speaking to an audience of engineers, telling the story of a chaos engineering
startup is a heady job. Verica has a strong brand, so our task was to adapt the 
branding in their promotional materials for a unified online presence. We took Verica’s
motif of dots and intersecting lines, inspired by the tangled nodes of microservices
network visualizations, and adapted it to tell the story not only making sense of
complex systems but also the dispersed Verica team—spread across the country but
connected by their passion for engineering.

![Image](https://www.glidedesign.com/wp-content/uploads/verica-collage-1.png "Image")

## All value, no spoilers

We challenged ourselves to show the value of Continuous Verification without granular
detail about the product. Clear copy, supporting icons, and the story of Verica’s
evolution communicate the authority of the Verica team and the benefits of Continuous
Verification. Verica offers a free copy of O’Reilly’s book on chaos engineering 
as a lead magnet, and we built a landing page for this offer, complete with plenty
of social proof, an impossible-to-miss call-to-action, and minimal opportunities
to navigate away from the offer.

>  GLIDE took the time to understand our business  and how to communicate what we
> do with visual elements and messaging. We consider them a partner and an extension
> to what we do.
> ![James Wickett – SHORT](https://www.glidedesign.com/wp-content/uploads/james-
> wickett-300x300.jpg "James Wickett – SHORT")
> James Wickett
> Head of Research

Most people arrive at Verica.io through one of their thoroughly-researched articles.
To get visitors to explore the company beyond the article in front of them, we decided
to close each article with a content block that introduces Verica in a way that 
speaks to the context of the article. This content block invites visitors to explore
the homepage. Once there, it’s obvious that Continuous Verification is a windfall
for complex systems and the engineers that manage them.

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