Title: Vertebrae
Author: Travis McAshan
Published: January 28, 2022
Last modified: October 22, 2025

---

 Vertebrae

# Augmented reality for shopping

![Augmented reality for <span>shopping</span>](https://www.glidedesign.com/wp-content/
uploads/hero-image@3x-1.png "Augmented reality for <span>shopping</span>")

## What We Did

 [Design](https://www.glidedesign.com/work?work-type=web-design-ux) [Development](https://www.glidedesign.com/work?work-type=web-development)

 Overview

The future is here! How did we go from reading about touchscreen displays in science
fiction stories to everyone having a device in their pocket that makes it possible
to move furniture around the house that isn’t even there? The answer is companies
like Vertebrae. Building a new website for someone doing groundbreaking work in 
augmented reality was an actual dream come true.

 [Visit Website](https://www.vertebrae.com/)

![vertabrae website featured image](https://www.glidedesign.com/wp-content/uploads/
image_1@2x-1-1000x1396.png "Image Title")

![vertebrae website featured image](https://www.glidedesign.com/wp-content/uploads/
image_2@2x-1-1000x1396.png "Image Title")

![vertebrae website design preview](https://www.glidedesign.com/wp-content/uploads/
Left-image@3x-1-1000x1450.png "Image Title")

![vertebrae about us page layout](https://www.glidedesign.com/wp-content/uploads/
right-image@2x-1-1000x1450.png "Image Title")

## What we learned

Our first challenge was coming up with something that would hook visitors and start
to explain what Vertebrae does. Typically you have about two seconds to get a visitor’s
attention before they scroll or bounce. Our idea was a simple ‘drag to scan’ mechanic
that captures the essence of their product without trying to get too literal. An
impression that gets deeper as you go.

>  Our traffic is up by 20%  and our domain authority stayed strong through and 
> after the process. GLIDE was a very versatile team that can do it all and work
> well with their clients.
> ![Lori Bainborough – SHORT](https://www.glidedesign.com/wp-content/uploads/lori-
> bainborough-300x300.jpg "Lori Bainborough – SHORT")
> Lori Bainborough
> Director of Marketing

We obviously measure success in terms of metrics and data but sometimes a website
is more about credibility and presenting your best self. In the case of Vertebrae,
a fast-growing tech company, there’s always the opportunity for investment or outright
acquisition. And sure enough, Vertebrae is the latest example of one of our clients
completing a high profile acquisition during our engagement. You might be familiar
with Snap Inc (makers of Snapchat). Congrats!

## At a Glance

![vertebrae headphones 3d render with links to view and add to cart](https://www.
glidedesign.com/wp-content/uploads/img1@3x-1.png "Image")

![vertebrae-wooden-chair-render](https://www.glidedesign.com/wp-content/uploads/
vertebrae-wooden-chair-render.png "Image")

![vertebrae various products in web shop design preview](https://www.glidedesign.
com/wp-content/uploads/img2@2x-1.png "Image")

![vertebrae 3d chair render](https://www.glidedesign.com/wp-content/uploads/img4@
2x-1.png "Image")

![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/
src/images/front-camera.svg)

![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/
src/images/mobile-bottom-line.svg)

![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/
src/images/phone-notch.svg)

![vertebrae mobile website preview](https://www.glidedesign.com/wp-content/uploads/
mobile-01@2x-2.png "Image")

![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/
src/images/front-camera.svg)

![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/
src/images/mobile-bottom-line.svg)

![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/
src/images/phone-notch.svg)

![herschel mobile website preview](https://www.glidedesign.com/wp-content/uploads/
mobile-02@2x-2.png "Image")

![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/
src/images/front-camera.svg)

![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/
src/images/mobile-bottom-line.svg)

![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/
src/images/phone-notch.svg)

![vertebrae mobile website element preview](https://www.glidedesign.com/wp-content/
uploads/mobile-03@2x-2.png "Image")

## More Great Work

![Mongoose](https://www.glidedesign.com/wp-content/uploads/mongoose-Image-1-800x1013.
png "Mongoose")

Mongoose

###  Boosting key events by 25%  with a redesign

  Featured   Education   Technology   Design   Development

![Geoforce](https://www.glidedesign.com/wp-content/uploads/geoforce-list@2x-800x952.
webp "Geoforce")

Geoforce

###  Tracking made easy

  Featured   Technology   Design   Development

![Aptive Index](https://www.glidedesign.com/wp-content/uploads/aptiveindex-list-
alt-2-800x952.png "Aptive Index")

Aptive Index

###  An AI assistant for modern HR processes

  Featured   Technology   Design   Development   Support