Title: Vertebrae Author: Travis McAshan Published: January 28, 2022 Last modified: October 22, 2025 --- Vertebrae # Augmented reality for shopping ![Image](https://www.glidedesign.com/wp-content/uploads/hero-image@3x-1.png "Image") ![Close Icon](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/src/ images/close-icon-black.svg) Vertebrae ## Augmented reality for shopping The future is here! How did we go from reading about touchscreen displays in science fiction stories to everyone having a device in their pocket that makes it possible to move furniture around the house that isn’t even there? The answer is companies like Vertebrae. Building a new website for someone doing groundbreaking work in augmented reality was an actual dream come true. Credits Creative direction: Drew Lyon Project manager: Kimberly Yount Content strategist: Jessica McDaniel Lead designer: Jakub Reis [Visit Website](https://www.vertebrae.com/) [Let’s talk about your project](https://www.glidedesign.com/lets-talk/) ## What We Did [Design](https://www.glidedesign.com/work?work-type=web-design-ux) [Development](https://www.glidedesign.com/work?work-type=web-development) Overview The future is here! How did we go from reading about touchscreen displays in science fiction stories to everyone having a device in their pocket that makes it possible to move furniture around the house that isn’t even there? The answer is companies like Vertebrae. Building a new website for someone doing groundbreaking work in augmented reality was an actual dream come true. [Visit Website](https://www.vertebrae.com/) ![Image Title](https://www.glidedesign.com/wp-content/uploads/image_1@2x-1-1000x1396. png "Image Title") ![Image Title](https://www.glidedesign.com/wp-content/uploads/image_2@2x-1-1000x1396. png "Image Title") ![Image Title](https://www.glidedesign.com/wp-content/uploads/Left-image@3x-1-1000x1450. png "Image Title") ![Image Title](https://www.glidedesign.com/wp-content/uploads/right-image@2x-1-1000x1450. png "Image Title") ## What we learned Our first challenge was coming up with something that would hook visitors and start to explain what Vertebrae does. Typically you have about two seconds to get a visitor’s attention before they scroll or bounce. Our idea was a simple ‘drag to scan’ mechanic that captures the essence of their product without trying to get too literal. An impression that gets deeper as you go. > Our traffic is up by 20% and our domain authority stayed strong through and > after the process. GLIDE was a very versatile team that can do it all and work > well with their clients. > ![Lori Bainborough – SHORT](https://www.glidedesign.com/wp-content/uploads/lori- > bainborough-300x300.jpg "Lori Bainborough – SHORT") > Lori Bainborough > Director of Marketing We obviously measure success in terms of metrics and data but sometimes a website is more about credibility and presenting your best self. In the case of Vertebrae, a fast-growing tech company, there’s always the opportunity for investment or outright acquisition. And sure enough, Vertebrae is the latest example of one of our clients completing a high profile acquisition during our engagement. You might be familiar with Snap Inc (makers of Snapchat). Congrats! ## At a Glance ![Image](https://www.glidedesign.com/wp-content/uploads/img1@3x-1.png "Image") ![Image](https://www.glidedesign.com/wp-content/uploads/vertebrae-wooden-chair-render. png "Image") ![Image](https://www.glidedesign.com/wp-content/uploads/img2@2x-1.png "Image") ![Image](https://www.glidedesign.com/wp-content/uploads/img4@2x-1.png "Image") ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/front-camera.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/mobile-bottom-line.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/phone-notch.svg) ![Image](https://www.glidedesign.com/wp-content/uploads/mobile-01@2x-2.png "Image") ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/front-camera.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/mobile-bottom-line.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/phone-notch.svg) ![Image](https://www.glidedesign.com/wp-content/uploads/mobile-02@2x-2.png "Image") ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/front-camera.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/mobile-bottom-line.svg) ![Phone Notch](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/ src/images/phone-notch.svg) ![Image](https://www.glidedesign.com/wp-content/uploads/mobile-03@2x-2.png "Image") ## More Great Work ![SchoolStatus](https://www.glidedesign.com/wp-content/uploads/schoolstatus-list@ 2x-800x952.webp "SchoolStatus") SchoolStatus ### Six brands unify into one cohesive online experience Featured Education Technology Design Development ![Agiloft](https://www.glidedesign.com/wp-content/uploads/agiloft-list@2x-800x952. webp "Agiloft") Agiloft ### 2X traffic increase turns site from liability to sales engine Featured Technology Design Development ![Mongoose](https://www.glidedesign.com/wp-content/uploads/mongoose-Image-1-800x1013. png "Mongoose") Mongoose ### Boosting key events by 25% with a redesign Featured Education Technology Design Development