Title: Village & Vine Travel
Author: Travis McAshan
Published: November 23, 2021
Last modified: October 22, 2025

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 Village & Vine Travel

# Your guide in creating ⏎ unforgettable moments

![Image](https://www.glidedesign.com/wp-content/uploads/Hero-15-e1637675556975-1.
png "Image")

![Close Icon](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/src/
images/close-icon-black.svg)

 Village & Vine Travel

## Your guide in creating ⏎ unforgettable moments

 Village & Vine, the travel blog of Mary Beth Chalk, shares tips and tricks for 
exploring small towns and vineyards across the globe. It also showcases the stories
of her travels as inspiration for ambitious travelers or simply as an escape for
readers at home. In this redesign, we set out to give Mary Beth’s rich content collection
a new look that would do it justice.

 Credits

Creative direction: Ajia Leilani Wallace
 Project manager: Paola Cárdenas Content
strategist: Jessica McDaniel Lead designer: Gretchen Bice

 [Visit website](https://www.villageandvinetravel.com/)

 [Let’s talk about your project](https://www.glidedesign.com/lets-talk/)

## What We Did

 [Design](https://www.glidedesign.com/work?work-type=web-design-ux) [Development](https://www.glidedesign.com/work?work-type=web-development)

Overview

Village & Vine, the travel blog of Mary Beth Chalk, shares tips and tricks for exploring
small towns and vineyards across the globe. It also showcases the stories of her
travels as inspiration for ambitious travelers or simply as an escape for readers
at home. In this redesign, we set out to give Mary Beth’s rich content collection
a new look that would do it justice.

 [Visit website](https://www.villageandvinetravel.com/)

## At a Glance

![Image](https://www.glidedesign.com/wp-content/uploads/01-Home_final-1.png "Image")

![Image](https://www.glidedesign.com/wp-content/uploads/about-2-1.png "Image")

![Image](https://www.glidedesign.com/wp-content/uploads/article-detail-2-1.png "
Image")

![Image](https://www.glidedesign.com/wp-content/uploads/blog-1.png "Image")

![Image](https://www.glidedesign.com/wp-content/uploads/contact-3-1.png "Image")

## Mapping your memories

The star of any blog is content, and Village & Vine is no exception. To set the 
stage for the original photography, stories, and resources Mary Beth had created,
we developed a clear content strategy that would speak to the blog’s primary audience,
travelers in their golden years. We included language like “Legacy” and “Bucket 
List.” The call to “Share Your Story” via a postcard-inspired form helps to lay 
the foundation for a thriving Village & Vine community.

Considering the wealth of content we were working with, we wanted to provide visitors
with plenty of ways to drill down to what they need. More than the standard search
functionality and category lists, we plotted a map with country-specific content
and added a set of country icons for easy identification. We also created a cross-
search interaction, which allows users to choose a travel type and destination to
the content they’re looking for.

With a new brand, new site design, and matching itineraries, a visit to villageandvinetravel.
com is as exciting as traversing the vineyards of Tuscany. Okay, not quite, but 
it is a cohesive, dynamic experience that guides users through the project of passion
that is Village & Vine. We’re excited for the future of Village & Vine and can imagine
a day in the not-too-distant future where Mary Beth has a byline in Travel & Leisure.

![Image](https://www.glidedesign.com/wp-content/uploads/Style-Guide-Collage-15-1.
png "Image")

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