Title: World Champions Rodeo Alliance
Author: Travis McAshan
Published: May 6, 2021
Last modified: October 20, 2025

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 World Champions Rodeo Alliance

# Infusing the Rodeo Circuit⏎  with New Prize Money

![Infusing the Rodeo Circuit<br> with <span>New Prize Money</span>](https://www.
glidedesign.com/wp-content/uploads/wcra-hero-1-1-1.png "Infusing the Rodeo Circuit
<br> with <span>New Prize Money</span>")

## What We Did

 [Design](https://www.glidedesign.com/work?work-type=web-design-ux) [Development](https://www.glidedesign.com/work?work-type=web-development)

 Overview

GLIDE may be a remote agency, but we’ve got Texas in our DNA, so we were especially
excited to team up with WCRA, a startup bringing fresh tech to the rodeo world. 
One of the biggest challenges with innovative companies like this is clearly explaining
what they do in a way that feels intuitive and engaging. For WCRA, we struck a balance
by highlighting the why up front on key landing pages and easing into the how as
users dig deeper, making sure the message stays clear no matter how much someone
decides to skim.

 [Visit website](https://wcrarodeo.com/)

## Post launch results

 194

%

Website traffic

 51

%

Desktop traffic

 230

%

Mobile traffic

## At a Glance

![World Champions Rodeo Alliance homepage design layout](https://www.glidedesign.
com/wp-content/uploads/wcra-layout-01-1-1.png "Image")

![World Champions Rodeo Alliance design for the Leaderboard page](https://www.glidedesign.
com/wp-content/uploads/wcra-layout-02-1-1.png "Image")

![World Champions Rodeo Alliance design for the how it works page](https://www.glidedesign.
com/wp-content/uploads/wcra-layout-03-1-1.png "Image")

![World Champions Rodeo Alliance design for the events page](https://www.glidedesign.
com/wp-content/uploads/wcra-layout-04-1-1.png "Image")

![World Champions Rodeo Alliance design for the singe event page](https://www.glidedesign.
com/wp-content/uploads/wcra-layout-05-1-1.png "Image")

![World Champions Rodeo Alliance design for the WCRA triple crown of rodeo page](
https://www.glidedesign.com/wp-content/uploads/wcra-layout-06-1-1.png "Image")

![World Champions Rodeo Alliance design for the Athletes page](https://www.glidedesign.
com/wp-content/uploads/wcra-layout-07-1-1.png "Image")

![World Champions Rodeo Alliance design for the alliances page](https://www.glidedesign.
com/wp-content/uploads/wcra-layout-08-1-1.png "Image")

![World Champions Rodeo Alliance design preview](https://www.glidedesign.com/wp-
content/uploads/wcra-layout-09-1-1.png "Image")

![World Champions Rodeo Alliance design for the News page](https://www.glidedesign.
com/wp-content/uploads/wcra-layout-10-1-1.png "Image")

![World Champions Rodeo Alliance website design layout](https://www.glidedesign.
com/wp-content/uploads/wcra-layout-11-1-1.png "Image")

## Know your audience

But this wasn’t only a marketing site. We knew it needed to serve (at least) three
distinct audiences. Athletes who want to know what’s in it for them, fans who want
to see the events, and organizers who are potential WCRA partners. There’s some 
overlap, of course, but we built the primary navigation around which audience was
looking for what.

The scope of our project was mostly separate from their web application but there
would be some app data we needed to show visitors on the website, without them logging
in. This included leaderboards you could filter and sort—in abbreviated form—followed
by a login call-to-action that reveals the full list. We also saw this as a powerful
way to entice new signups.

![wcra-showcase-1](https://www.glidedesign.com/wp-content/uploads/wcra-showcase-
1-1.png "Image")

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