Title: World Champions Rodeo Alliance
Author: Travis McAshan
Published: May 6, 2021
Last modified: October 20, 2025

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 World Champions Rodeo Alliance

# Infusing the Rodeo Circuit⏎  with New Prize Money

![Image](https://www.glidedesign.com/wp-content/uploads/wcra-hero-1-1-1.png "Image")

![Close Icon](https://www.glidedesign.com/wp-content/themes/glidedesign/assets/src/
images/close-icon-black.svg)

 World Champions Rodeo Alliance

## Infusing the Rodeo Circuit⏎  with New Prize Money

 The World Champions Rodeo Alliance built a platform that infuses the rodeo circuit
with new prize money, and it was on us to help them tell that story through the 
website.

What we did

 Entertainment · Design · Development · Support

 Credits

Creative direction: Drew Lyon
 Project manager: Katie Zuniga Content strategist:
Jessica McDaniel Lead designer: Marian Brchan

 [Visit website](https://wcrarodeo.com/)

 [Let’s talk about your project](https://www.glidedesign.com/lets-talk/)

## What We Did

 [Design](https://www.glidedesign.com/work?work-type=web-design-ux) [Development](https://www.glidedesign.com/work?work-type=web-development)

Overview

GLIDE may be a remote agency, but we’ve got Texas in our DNA, so we were especially
excited to team up with WCRA, a startup bringing fresh tech to the rodeo world. 
One of the biggest challenges with innovative companies like this is clearly explaining
what they do in a way that feels intuitive and engaging. For WCRA, we struck a balance
by highlighting the why up front on key landing pages and easing into the how as
users dig deeper, making sure the message stays clear no matter how much someone
decides to skim.

 [Visit website](https://wcrarodeo.com/)

## Post launch results

 194

%

Website traffic

 51

%

Desktop traffic

 230

%

Mobile traffic

## At a Glance

![Image](https://www.glidedesign.com/wp-content/uploads/wcra-layout-01-1-1.png "
Image")

![Image](https://www.glidedesign.com/wp-content/uploads/wcra-layout-02-1-1.png "
Image")

![Image](https://www.glidedesign.com/wp-content/uploads/wcra-layout-03-1-1.png "
Image")

![Image](https://www.glidedesign.com/wp-content/uploads/wcra-layout-04-1-1.png "
Image")

![Image](https://www.glidedesign.com/wp-content/uploads/wcra-layout-05-1-1.png "
Image")

![Image](https://www.glidedesign.com/wp-content/uploads/wcra-layout-06-1-1.png "
Image")

![Image](https://www.glidedesign.com/wp-content/uploads/wcra-layout-07-1-1.png "
Image")

![Image](https://www.glidedesign.com/wp-content/uploads/wcra-layout-08-1-1.png "
Image")

![Image](https://www.glidedesign.com/wp-content/uploads/wcra-layout-09-1-1.png "
Image")

![Image](https://www.glidedesign.com/wp-content/uploads/wcra-layout-10-1-1.png "
Image")

![Image](https://www.glidedesign.com/wp-content/uploads/wcra-layout-11-1-1.png "
Image")

## Know your audience

But this wasn’t only a marketing site. We knew it needed to serve (at least) three
distinct audiences. Athletes who want to know what’s in it for them, fans who want
to see the events, and organizers who are potential WCRA partners. There’s some 
overlap, of course, but we built the primary navigation around which audience was
looking for what.

The scope of our project was mostly separate from their web application but there
would be some app data we needed to show visitors on the website, without them logging
in. This included leaderboards you could filter and sort—in abbreviated form—followed
by a login call-to-action that reveals the full list. We also saw this as a powerful
way to entice new signups.

![Image](https://www.glidedesign.com/wp-content/uploads/wcra-showcase-1-1.png "Image")

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png "Shiner")

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