Good organizations
need great leaders
Good organizations
need great leaders
Creative direction: Drew Lyon
Project manager: Jessica McDaniel
Content strategist: Jessica McDaniel
Lead designer: Marian Brchan
What We Did
What happens when a values-led company like GLIDE teams up with a Public Benefit Corp like GoodCitizen? Do you remember those old Red Bull commercials? It’ll give you wings! Seriously though, it’s no exaggeration to say that GLIDE and GC are a match made in business heaven. That’s why we were over the moon when they asked for a new site that captured the boldness of their mission. And they wanted it fast.
At a Glance
Moving fast without cutting corners
We have a well-established design and development process, but we also stay flexible when it counts. With GoodCitizen, we adjusted timelines to support their launch strategy. They were eager to roll out their new branding, so we skipped wireframes and jumped straight into full-fidelity design. Thankfully, the initial concepts landed well and we were able to move quickly into build.
GLIDE helped translate our vision for our new company into a beautiful, bold, brand-amplifying web presence, while also ensuring the highest level of functionality and user experience.
While visual design has some room for improvisation, complex functionality does not. As an Executive Search firm, GoodCitizen needed a way for candidates to submit information that could sync seamlessly with a third-party platform. We developed this custom feature in parallel with the rest of the build, right up to launch. It’s still early to measure performance, but the immediate impact is clear. The new site captures not only the caliber of their work, but the ripple effect of their mission-driven clients.
