Protein design for a better world
Protein design for a better world
Creative direction: Drew Lyon
Project manager: Madeline Seitz
Content strategist: Jessica McDaniel
Lead designer: Tomáš Čakloš
What We Did
Aperiam Bio is taking the guesswork out of biotechnology, using computer vision to illuminate critical parts of protein chemistry. As a growing company, they needed a new website to level up their digital presence and bring their brand and content to life. We were challenged to help them establish a brand voice and visual aesthetic that would elevate their digital presence and mirror their cutting-edge biotechnology.
Post launch results
Beauty beyond the lab
One of the unique project challenges was that we needed to be able to convey complex scientific concepts in novel ways while striking the right balance of the mysterious to literal. To visually capture such a complex concept, we chose to rely on esoteric visual references.
Holy smokes – the new site looks gorgeous! One million thanks the team for building something this striking.
Aperiam Bio’s enzyme technology is specifically designed for products that are better for people and better for the planet. We leveraged this in the new site but leaned heavily on nature motifs and pairing them with a sleek modern aesthetic. We created a dynamic experience by incorporating subtle movements and scrolling animation. The result? A design that vibrates and drives visitors to dig deeper.
