280 Group

Leaders in product management training

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What we did
Website for Growth
Digital Support

If you’ve been around for two decades in a highly competitive industry you’re doing a lot right. For 280 Group, they’ve built a successful product management training and consulting business on a core process that has proven to work for companies, individuals, and teams alike. However, as time goes by, a market leader’s website doesn’t always keep up with the business itself. But don’t fret, that’s what we’re here for.

Post Launch Results
37%
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24%
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25%
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The website has been performing great and we have been having record numbers with ecommerce and our conversion rates have gone up considerably.
Brian Lawley
CEO & Founder, 280 Group
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What We Learned
Start with the end in mind

In total, the site has a clean, approachable feel made possible by strong organization. Never overlook the importance of information architecture in the design process. Build a site without blueprints, and expect visitors to get lost.