280 Group

Leaders in product management training

280 group website overview on laptop & mobile
What we did
Website for Growth
Digital Support

If you’ve been around for two decades in a highly competitive industry you’re doing a lot right. For 280 Group, they’ve built a successful product management training and consulting business on a core process that has proven to work for companies, individuals, and teams alike. However, as time goes by, a market leader’s website doesn’t always keep up with the business itself. But don’t fret, that’s what we’re here for.

Post Launch Results
37%
Page Views arrow
24%
Avg. Visit Time arrow
25%
Pages per Visit arrow
The website has been performing great and we have been having record numbers with ecommerce and our conversion rates have gone up considerably.
Brian Lawley
CEO & Founder, 280 Group
image collage
What We Learned
Start with the end in mind

In total, the site has a clean, approachable feel made possible by strong organization. Never overlook the importance of information architecture in the design process. Build a site without blueprints, and expect visitors to get lost.