Global brands crafted to maximize human performance
Global brands crafted to maximize human performance
Creative direction: Ajia Leilani Wallace
Project manager: Kimberly Yount
Content strategist: Jessica McDaniel
Lead designer: Marcin Dmoch
What We Did
Quality branding is in many ways similar to an effective workout plan: consistency is key. Nutrabolt, the parent brand of the recognizable global performance brands Cellucor, C4 Energy, and Xtend, already had a solid foundation built on a 20-year legacy. But their current site did not match the style, content, and overall look and feel of the brand. They needed a site that was edgy and modern. A site that would not only provide a consistent brand experience to their audience but also provide features and functionality in areas where their current site fell short.
Post launch results
A fresh new look
While respecting their existing brand style guide and color pallet was critical, we used it to inspire a more bold, dark, and edgy aesthetic. We incorporated vivid imagery and locked-in brand messaging to effectively tie the parent brand to their global performance products. The result? A new site that not only reflects the brand as the true global leader, but one that Nutrabolt can use as a cornerstone for growth and future impact.
