Global brands crafted to maximize human performance

Quality branding is in many ways similar to an effective workout plan: consistency is key. Nutrabolt, the parent brand of the recognizable global performance brands Cellucor, C4 Energy, and Xtend, already had a solid foundation built on a 20-year legacy. But their current site did not match the style, content, and overall look and feel of the brand. They needed a site that was edgy and modern. A site that would not only provide a consistent brand experience to their audience but also provide features and functionality in areas where their current site fell short.

While respecting their existing brand style guide and color pallet was critical, we used it to inspire a more bold, dark, and edgy aesthetic. We incorporated vivid imagery and locked-in brand messaging to effectively tie the parent brand to their global performance products. The result? A new site that not only reflects the brand as the true global leader, but one that Nutrabolt can use as a cornerstone for growth and future impact.