Navigating finance with ease
Navigating finance with ease
Creative direction: Katie Maguire
Project management: Madeline Seitz
Content strategist: Jessica McDaniel
Lead designer: Marian Brchan
What we did
Embarking on the Texas Bankers Association project was an exhilarating challenge for us at GLIDE. The intricacies of this endeavor were unique; with budget constraints limiting a full redesign, we had to navigate a landscape where key marketing pages resided on WordPress, while other parts were scattered across different platforms. However, these limitations fueled our creativity and determination to streamline Texas Bankers Association digital presence, ensuring that banking education and resources were easily accessible to Texas bankers.
Post Launch Results
Achieving a cohesive experience
Tackling the Texas Bankers Association’s website redesign meant more than just updating aesthetics; it meant revolutionizing the way Texas bankers accessed crucial information and resources. One of the unique challenges we faced was the need to streamline workflows and declutter the website. With multiple brands under the Texas Bankers Association umbrella, clarity and cohesion were paramount. Leveraging our technical expertise, we implemented solutions to ensure seamless integration and clarity of offerings.
Because of the disparate nature of Texas Bankers Association’s digital infrastructure, we were tasked with integrating various platforms and ensuring smooth transitions between them. Our team rose to the occasion, implementing strategies to bridge the gaps and create a unified online presence for Texas Bankers Association. The result? A seamless user experience that empowers Texas bankers to navigate the complexities of finance with confidence.
