Black Diamond Structures
Global innovator in the nanomaterial space
We ask ourselves, especially on projects with complex subject matter like this, how do we convey what they do in terms even laypersons like us can understand, but without being reductive. For Black Diamond Structures, we took a two-fold approach:
- Embrace the grandiosity of such a revolutionary technology.
- Ground claims of world-changing potential in present day applications.
Design with grand ambitions
You see the epic quality on display in everything from the main language to the trippy visuals. The whole site has a retro futurist look that fuels excitement about what’s to come, while, conversely, pairing the abstract later with the tangible now.
The scope of discovery
What does Molecular Rebar Technology change? Everything. It allows batteries to charge faster and last longer, it makes industrial coatings harder, it increases the strength of composites exponentially, and the list goes on.
Powerful and upgradable
The website packs in a lot of advanced functionality into an easy to maneuver package. Pages are divided into sections with a right-hand progress indicator to encourage full-page browsing.
– Dru Kefalos, Chief Marketing Officer, Black Diamond StructuresThanks again to you and the team (and our collective team) for developing and implementing an excellent web site!
Room to grow
On the back end, we made it easy for the client to upload new products as they become available. All in all, it’s a powerful, highly versatile digital home the compliments the advanced technology it was built to showcase. To the future and beyond!