Black Diamond Structures

Global innovator in the nanomaterial space


When we begin a project with complex subject matters such as this, we ask ourselves, “How do we convey the client’s product or service in laymen’s terms that folks like us can understand, without being reductive?” For Black Diamond Structures, we took a two-fold approach:

  1. Embrace the grandiosity of such a revolutionary technology.
  2. Ground claims of world-changing potential in present day applications.
Design with grand ambitions

You see the epic quality on display in everything from the main language to the trippy visuals. The whole site has a retro futurist look that fuels excitement about what’s to come, while conversely, pairing the abstract later with the tangible now.

At a Glance

What the client says

Thanks again to you and the team (and our collective team) for developing and implementing an excellent web site!

Dru Kefalos
Chief Marketing Officer

What we learned

The scope of discovery

What does Molecular Rebar Technology change? Everything. It allows batteries to charge faster and last longer, it makes industrial coatings harder, it increases the strength of composites exponentially, and the list goes on.

Powerful and upgradable

The website packs in a lot of advanced functionality into an easy-to-maneuver package. Pages are divided into sections with a right-hand progress indicator to encourage full-page browsing.

Room to grow

On the back end, we made it easy for the client to upload new products as they become available. All in all, it’s a powerful, highly-versatile digital home that compliments the advanced technology it was built to showcase. To the future and beyond!