Black Diamond Structures
Global innovator in the nanomaterial space
When we begin a project with complex subject matters such as this, we ask ourselves, “How do we convey the client’s product or service in laymen’s terms that folks like us can understand, without being reductive?” For Black Diamond Structures, we took a two-fold approach:
- Embrace the grandiosity of such a revolutionary technology.
- Ground claims of world-changing potential in present day applications.
Design with grand ambitions
You see the epic quality on display in everything from the main language to the trippy visuals. The whole site has a retro futurist look that fuels excitement about what’s to come, while conversely, pairing the abstract later with the tangible now.
What does Molecular Rebar Technology change? Everything. It allows batteries to charge faster and last longer, it makes industrial coatings harder, it increases the strength of composites exponentially, and the list goes on.
The website packs in a lot of advanced functionality into an easy-to-maneuver package. Pages are divided into sections with a right-hand progress indicator to encourage full-page browsing.
On the back end, we made it easy for the client to upload new products as they become available. All in all, it’s a powerful, highly-versatile digital home that compliments the advanced technology it was built to showcase. To the future and beyond!