Better power has arrived
Better power has arrived
Creative direction: Drew Lyon
Project manager: Brooke Miceli
Content strategist: Jessica McDaniel
Lead designer: Marian Brchan
What We Did
A great website is borne out of a strong mission and a powerful brand. For Chariot Energy, a solar power company, the mission was undeniable but the brand was in its infancy at project kick-off. Due to the timing, we started creating medium fidelity prototypes while the Butler Bros, an Austin branding agency, got to work on building their identity.
Post launch results
Fast prototyping
Typically, we move from medium-fidelity designs into full-color comps once the first few pages are approved. But with this project, we flipped the script. Knowing a full brand identity was still in the works, we built out every page in grayscale, using placeholder images to hold space while the branding team finalized direction. It let us stay on schedule for a fast-approaching launch, even without knowing the final name or visual system until a month in. Once those brand elements arrived, applying the sunny, sky-inspired palette to our designs felt like a creative exhale—and brought the whole site to life.
Brooke and team are always SO helpful- and quick! We have gotten great feedback on our website.
On the functionality side, a smooth customer sign-up flow was non-negotiable. We worked closely with a third-party integration and researched cart experiences across industries, distilling the best ideas into a clean, three-step process. It builds momentum without friction, making it easier for new customers to get started—and giving the brand a better chance to grow right out of the gate.
