The vibrant community celebrating the best of Austin living
The vibrant community celebrating the best of Austin living
Creative direction: Katie Maguire
Project manager: Kimberly Yount
Content strategist: Jessica McDaniel
Lead designer: Gretchen Bice
What We Did
In Austin’s competitive real estate market, Easton Park is a breath of fresh air. It’s not often that a master-planned community creates this much cool: A celebration of pure Austin living with live music, food trailers, parks and trails, all in a resort atmosphere. Sign us up. With our shared love of all things Austin, we were perfectly positioned to create a stunning website to showcase what Easton Park has to offer.
Our main demographic was young couples and blossoming families ready for more space, but not ready to leave the Austin atmosphere behind. We designed a website that is an extension of the Easton Park brand that exhibits the vibrant community they have created.
Knowing that once a person visits the property, they are sold on Easton Park, the primary goal was to get people through the door. Our challenge was to translate the sprawling modern setting to web so that the visitor would take that crucial next step. We did this by showcasing the beautiful imagery and incorporating their 3D tours allowing the user to virtually tour the community while leaving them wanting more.
At a Glance
GLIDE’s team has been fantastic to work with on our site revitalization project. Kimberly, Jessica and Andy have been responsive and helpful from our first meeting through launch of our new site. They were attentive in our needs and brought great suggestions on ways to enhance SEO and our site’s overall experience.
What we learned
We increased conversions and onsite visitations with a seamless, clean website that is easy to navigate and delightful to use. After such a great partnership, we set our sights on the Hill Country and continued to work with Brookfield Residential to design the Kissing Tree website.
