A powerful eComm solution for Wordpress

As a WordPress agency with plenty of experience building eCommerce sites, we were very intrigued by Prodigy’s value prop: a powerful, free alternative to WooCommerce. Showcasing their rich feature set and novel business model would make for an exciting website redesign and build. Let’s dive in!

I feel like ‘confidence’ is an underrated quality of great web design. For Prodigy, we wanted to embrace the disruptor mindset of what they’ve set out to do. That translates to striking imagery, a rich palette of colors, and to-the-point messaging. All credit to their team for writing an evocative opening headline that sets the tone for the rest of the site. “Finally, a powerful alternative to WooCommerce…”

Years of user research has taught us that one of the first places people will go on a technology site is the pricing page. Therefore, we are anticipating and subverting those expectations by renaming the page ‘Why Free?’. Curiosity is the ultimate motivator, and it just so happens their free pricing model supports this approach.