Using AI to advance industry
We are regularly in awe of the groundbreaking work done by our clients, and NNAISENSE is no exception. Without getting too in the weeds (cause I really can’t), NNAISENSE is a Machine Learning and Artificial Intelligence company that specializes in large-scale neural network solutions. Our responsibility was showcasing their radical technology and at a level that’s appropriate for a marketing website.
When you’re doing something brand new, you can’t draw from stock or existing asset libraries. Thus, we worked closely with the client to understand how to visualize what they do. This resulted in a series of custom illustrations and graphics with micro animations, as well as us working with a 3rd party video production company to create a explainer video from scratch.
One of the best ways to demonstrate something this sophisticated is to show how it’s currently being applied. We made sure to feature clients and include a Case Studies page on the website, so visitors could get a feel for the scope of what they do. When visitors see themselves in the content, they’re more likely to be spurred into action.