Revolutionary modular system for RF and Microwave prototyping
X-Microwave promotes ingenuity and innovation with it’s modular chipset platform. The ability to quickly swap components and test the results in their simulator encourages builders to try new things. Once we understood their product, the concept for their new website became clear.
Modular by design
Think about the site in terms of its component. There’s the commerce component. You have featured products on the homepage as well as a clickable product “shelf” you can access from anywhere on the site. The product pages themselves are pretty neat, with specs and interactive charts. There’s also a secure, no frills shopping cart designed to reduce abandoned purchases.
Informative and easy to browse
Next, you have the informative side of the site. To break it down, we used a combination of graphics, close-up product images, and smartly organized text. Other components of the site include a robust search engine, links to their very cool build simulator, and a content library full of even more in-depth resources.
Analog with attitude
Overall, we describe the the tone as analog with attitude. They have created a disruptive technology that encourages experimentation and hands-on building. Along those lines, you see products over a clean white background, but around the edges and throughout the site, there are circuity graphics blurring the lines. Our clients never cease to inspire.
– John Richardson, President, X-MicrowaveOur site is growing and it has been well received in the industry to say the least.