Revolutionary system for
RF and microwave prototyping
Revolutionary system for
RF and microwave prototyping
Creative direction: Drew Lyon
Project manager: Travis McAshan
Content strategist: Travis McAshan
Lead designer: Marian Brchan
What We Did
X-Microwave promotes ingenuity and innovation with its modular chipset platform. The ability to quickly swap components and test the results in their simulator encourages builders to try new things. Once we understood their product, the concept for their new website became clear.
At a Glance
Built to browse, engineered to buy
The X-Microwave site blends commerce and content in a way that feels intentional and seamless. Featured products are front and center on the homepage, with a persistent “shelf” you can access from anywhere. Product pages include specs, interactive charts, and a clean, secure cart that’s built to reduce drop-off. Every detail supports a smoother path from curiosity to conversion.
Our site is growing, and it has been well received in the industry, to say the least.
Equally important is the educational side of the site. We used a mix of visuals, close-up product shots, and well-organized text to explain the tech without overwhelming the user. Add in a robust search function, a content library, and a build simulator, and the site becomes a full-scale resource hub. The tone? “Analog with attitude”—a nod to X-Microwave’s disruptive spirit and hands-on energy, brought to life through subtle circuit-inspired visuals and clean design that keeps the focus where it belongs: on the products and the people who use them
