Industry-best systems for people counting
‘Tis the season for shopping, entertainment, taking in culture, anything involving people returning to public spaces. If you can name it, SenSource can count it—precisely. As people that live and breathe digital, we were excited to learn more about the physical hardware that powers these real-life analytic insights. Designing and building a new website for the leader in people counting was an exciting proposition.
Who knows if that math checks out but it is true that a short video can convey volumes about your business. For SenSource, showing both the device and the action being registered in one concise loop, allowed us to immediately get visitors up to speed. Combine that with UI elements from the platform and you’re demonstrating features, benefits, and how it works in the first five seconds of someone visiting the site. That’s efficient.
When your customers include Disney, MGM, Sephora, and the Kennedy Space Center(!!), you probably want to mention that early on in the experience. Detailed case studies are great, but instantly identifiable brands boost credibility and reduce bounce rate. Potential customers want to know they’re in good company and we made sure social proof permeated every page.