Help people who help others.
If you ask us what we do, we’d say we make beautiful websites that get results. But the better question is why. Why do we get up for work in the morning?
Our why is to work with great people doing great things. By carefully selecting and supporting our clients, we make our mark on the world. Our mission is to support yours.
The story of GLIDE
GLIDE was founded way back in 2003 by Travis McAshan with clear intentions: to be an industry leader in web design for ROI. The plan was simple…
- Make amazing websites
- Deliver clear results
- Create raving fans
Skip forward 10 years! After nearly a decade of making awesome websites, with a few exceptions, and lots of raving fans, Travis realized there has to be more to life and to running a business. The lightning bolt moment came in the form of a TEDx talk by Simon Sinek called “Start With Why”. If you aren’t familiar with it already, the quintessential point he makes is that, “People don’t buy what you do, they buy why you do it!”
What’s the point?
The main point of the illustration was that most businesses know what they do, they know the outcome of the work. In our case it’s a marketing website. Good companies know how they do what they do, the systematic process behind the what. But the very best companies, the timeless, legacy-building companies that truly make a dent in the world are the companies that know WHY they do what they do. And not just the CEO, the leadership, the managers, the technicians, everyone.
Making it happen
At first, it seemed like the desire to help people and an overwhelming urge to work were at odds with one another. How do you find the time to do both? Maybe become a church pastor or work at a non-profit? But we’re makers at GLIDE. We have a desire to build things that didn’t exist before. Digital things, with a special emphasis in marketing and communications. The answer it turns out was simple, find people who are already helping people and help them. Booyah! That was it.
At GLIDE, we can’t build wells in Africa but we can help the people that do spread their message! We can’t deliver care packages to cancer patients at scale but we can support the organization that does! And finally, we can’t make Central Texas best tacos but we can help the companies that do and bring joy daily. Can I get an amen?!
Have you heard of a BHAG?
It’s a Big, Hairy, Audacious Goal. It’s a goal so big you have to swallow when you say it. It’s a goal that will require a little luck and may be nearly impossible but not quite. A good BHAG forces you to become an AMAZING, visionary company. It’s an AHA moment where you figure out what to do with your purpose!
Another way to think about the BHAG is something that is at the intersection of three circles, 1) what you are deeply passionate about, 2) what you can be the best in the world at, and 3) what best drives your economic or resource engine. A great BHAG can be born out of such places!
So you’re probably wondering what our BHAG is…
To help ONE BILLION people
Hope we cross paths along the way ❤️
We Focus On
Come to us with a clear mission and we’ll make sure you reach more people. To the moon!
We love being of a part of something with world-changing potential. What’s your idea?
The longer you’re around, the harder it is to break through to new people. Let us help with your next act.