Maximize the effectiveness of your website, increase the percentage of visitors who take desired actions, and help your business growth.
Our data-driven process
Clear and present call-to-action
Make no mistake. Something as simple as changing the color or copy of a button can have a dramatic effect on conversion.
A/B test every change
Don’t speculate. Compare changes and optimize for conversions based on real user data.
Survey site users
Anecdotal feedback sometimes inspires ideas that might get overlooked by focusing on data alone.
Step up your content game
Craft relevant and engaging content to build trust and resonate with your target audience, increasing conversion rates.
Check out these results
I truly feel like GLIDE is an extension of our team. GLIDE® management values their people, and it is very apparent.
We have effectively decreased our cost per conversion dramatically YoY and have ad campaigns that we are confident in. Our SEO is leagues better where it was 2 years ago, with our content writers saying the SEO briefs are some of the best they’ve ever received.
Working with your team has been one of the best development experiences we’ve ever had.
GLIDE helped our team launch not one, but two sites in record time. From design to redirect details, I so appreciate their deep knowledge of WordPress , hard work, and availability.
I have worked with GLIDE on several sites because they simply are the best . This is a very thoughtful team that covers everything from best practices, cutting edge trends, and amazing design.
It is still early, but we are seeing much improved site load speeds, improved SEO performance and already seen an uptick in conversions. Very impressive team from every dept.
Key optimization tools
A/B testing and personalization to improve website conversions and user experience.
Combines heatmaps, visitor recordings, and feedback polls to gain insights into user behavior and pain points.
User behavior tracking to help identify areas of improvement and enhance website usability for better conversions.
Continuous Improvement is an ongoing process of enhancing your website’s performance, user experience, and overall effectiveness. We regularly analyze data, user behavior, and industry trends to make iterative improvements that drive better results for your online presence.
By embracing Continuous Improvement, your website stays up-to-date, relevant, and competitive in the ever-changing digital landscape. It leads to improved user satisfaction, higher conversion rates, and ultimately helps your business achieve its goals more effectively.
Even if your website is performing well, there’s always room for improvement. Continuous Improvement ensures you stay ahead of your competition, adapt to user preferences, and capitalize on emerging opportunities in the online market. We often find that budgets and bandwidth may limit what you can achieve in the scope of a redesign project, so continuous improvement allows for you to prioritize and release those nice to haves that end up in the back log or are the result of new business priorities.
Our Continuous Improvement process covers a wide range of areas, including user experience (UX) enhancements, A/B testing of page elements, conversion rate optimization, content updates, and performance optimization for faster loading times.
The frequency of improvements depends on your specific needs and the data insights we gather. We work collaboratively with you to determine the optimal schedule, making sure that the changes align with your business objectives. Process-wise, we will collaborate with you on a monthly budget of hours and prioritize a monthly sprint to meet your goals. As sprint items are completed, they are presented to you and revised or approved, and then we release them into production.
Our data-driven approach leverages website analytics, user behavior data, heatmaps, and other relevant metrics. By analyzing this data, we gain valuable insights to identify areas for improvement and make informed decisions to enhance your website’s performance.
Absolutely! Your input is invaluable, and we encourage you to share your ideas and feedback. We collaborate closely with our clients to understand their goals and vision, and we’ll incorporate your specific improvement requests into our strategies. We can workshop ideas together or help to prioritize requests from your stakeholders; we’re flexible.
We track key performance indicators (KPIs) relevant to your website’s goals, such as conversion rates, bounce rates, time on page, and more. These metrics help us evaluate the success of our improvements and make data-backed decisions for further enhancements.
Continuous Improvement is an ongoing service, tailored to your evolving needs and the changing digital landscape. We offer flexible packages to ensure your website remains at its best, and you have the option to scale up or down based on your requirements. We do ask that you commit to an initial period and minimum budget to ensure that we can make tangible improvements, but then you are welcome to scale back or pause work.
Getting started is easy! Simply reach out to us via our contact form or phone, and our team will schedule a consultation to discuss your website’s needs and goals. We’ll then design a customized Continuous Improvement proposal that aligns with your vision and objectives.