Paid Search Advertising

Not included are landing page creation, design, or editing, technical troubleshooting, significant policy violation fixes, image and video asset creation, or privacy policy creation.

We work to get results as fast as possible, but the Google Ads algorithm typically takes a 30 to 60 day learning period to gather data and understand new campaigns’ audiences. Most new accounts see stronger results after the first one to three months.

While there is no explicit minimum budget, we recommend at least $3,000 – $5,000 per month to see effective results. This helps Google’s AI get more data during the learning phase, ensures a favorable advertising dollars to management fee ratio, and positions ads to win more clicks.

Yes! PPC advertising on search engines is highly effective as it targets individuals searching for your product or service category online. You only pay when users click on your ad. Unlike other agencies that chase vanity conversions, GLIDE builds a strong conversion tracking foundation that motivates Google’s AI to find more people like your qualified leads and clients over time.

GLIDE’s PPC services primarily run campaigns through Google Ads (and YouTube), and secondarily on Microsoft Ads. Ads appear on Google’s search engine results pages, YouTube, Gmail inboxes, Google Maps, Google’s display network, and other platforms like Google Discover and Google Shopping. We do not provide paid social campaign management for social media sites.

SEO is focused on getting your website’s content higher in the organic search results, without charge for clicks. PPC involves writing ads that display alongside and above organic search results, and you pay a fee when a user clicks your ad. A combined PPC and SEO effort can work well, since it helps dominate both paid and organic listings for relevant search terms.

You will receive monthly Google Ads reports and access to a live Google Data Studio dashboard to review any time you wish. You will also meet on a recurring basis with your PPC specialist to discuss campaign performance and strategy. Inquiries are responded to as soon as possible, usually within 48 business hours.

Yes, the PPC manager can make strategic recommendations for landing page performance and determine which pages are best for paid search campaigns. However, they do not create or edit pages. For that, GLIDE’s support team is available.

PPC works well on its own, but it tends to perform best paired with SEO and a site built to convert. Paid ads get you in front of the right people quickly, SEO builds long-term organic presence, and Continuous Improvement makes sure the pages your ads point to are actually working.