Paid search advertising is the fastest way to drive targeted traffic to your website. Our experienced PPC team will ensure your ad dollars are spent in a way that will produce leads.
Reach your audience
Our 360 approach to PPC
Artful keyword selection
Conduct thorough keyword research to identify relevant and high-traffic terms for your target audience.
Create persuasive and concise ad copy with a clear call-to-action that highlights your unique selling points.
Landing page optimization
Optimize your landing pages to provide a seamless and relevant user experience that delivers on the promises made in the ad.
Smart bid management
Manage bids and budgets effectively, allocating resources strategically based on performance data and adjusting as needed.
Check out these results
Melissa, our SEO lead, is the absolute best. She is wicked smart, excellent at time management, and prioritizes serving the client. She flexes to meet our changing needs and executes the work instead of just making recommendations. This hands on approach has made a massive difference for our team.
My favorite part of this project has been seeing their heart for what we do at ACH and translating that into a beautiful, high-performing website.
GLIDE’s proficiency in engineering, design and WordPress is undeniable. They delivered a clean, clutter-free design and CMS that’s already showing improvements across our key metrics.
We have effectively decreased our cost per conversion dramatically YoY and have ad campaigns that we are confident in. Our SEO is leagues better where it was 2 years ago, with our content writers saying the SEO briefs are some of the best they’ve ever received.
GLIDE’s team has been fantastic to work with on our site revitalization project. Kimberly, Jessica and Andy have been responsive and helpful from our first meeting through launch of our new site. They were attentive in our needs and brought great suggestions on ways to enhance SEO and our site’s overall experience.
It is still early, but we are seeing much improved site load speeds, improved SEO performance and already seen an uptick in conversions. Very impressive team from every dept.
Overall it was a fantastic experience working with GLIDE. The team from GLIDE was thoughtful in their design approach, and provided a collaborative experience.
The website has been performing great and we have been having record numbers with ecommerce and our conversion rates have gone up considerably.
Categories that thrive
on paid search
Drive targeted traffic, boost sales, and expand reach on platforms like Google Shopping.
Promote deals, attract customers globally, and increase bookings.
Target specific areas, reach potential customers actively searching for services through PPC.
Generate leads, promote downloads, and drive sign-ups for free trials with PPC to attract tech-savvy audiences.
Yes! PPC advertising (“pay per click”) on search engines like Google is highly effective because it allows you to target individuals who are already actively searching for your product or service category online – and you only pay when those users actually demonstrate interest by clicking on your ad. Search campaigns are also highly customizable as they allow you to target specific keyword searches, locations, demographics, interests, and in-market signals, all at a budget you control. This presents an opportunity for very precise targeting and a higher chance of strong conversion rates.
GLIDE’s PPC services are specific to paid search advertising. We primarily run campaigns through Google Ads (and YouTube), and secondarily on Microsoft Ads (formerly Bing Ads). With Google Ads, GLIDE builds effective campaigns for our clients that show ads on Google’s search engine results pages, YouTube, Gmail inboxes, Google Maps, millions of third-party websites in Google’s display network, and other platforms such as Google Discover, Google Shopping, and more.
At this time, GLIDE does not provide paid social campaign management for social media sites like Facebook/Meta, Instagram, Tik Tok, LinkedIn, Twitter, Pinterest, etc.
SEO (“search engine optimization”) is a marketing strategy focused on getting your website’s content higher in the organic search results for a specific set of keywords on a search engine like Google. When users click on those organic listings, you are not charged, but securing (and keeping) these highly competitive top positions usually requires spending a lot of time in-house or hiring a professional SEO agency.
PPC (“pay per click”) advertising on a search engine like Google involves writing ads that then display alongside organic search results, many times displaying above even the highest organic listing. Unlike organic listings, you pay a fee to Google when a user clicks your ad. PPC also allows you to create rich ad formats that can lead to conversion faster, such as ads with clickable phone numbers, lead gen forms for B2B, and eCommerce Shopping cards with product images, pricing and discounts.
No one approach is better than the other, but a combined PPC and SEO effort can work very well as it helps you dominate both paid and organic listings for the search terms that are most relevant to your business (and keep competitors out). In addition, some of the tactics used to improve SEO performance also help drive down cost per click on the PPC side, so running both together can be particularly advantageous in the long run.
Our PPC services include: campaign strategy and management, ad writing and optimization, market analysis, keyword research and management, landing page consultation, conversion tracking setup and maintenance, compliance management, monthly reporting, and biweekly meetings.
You will receive monthly Google Ads reports via Google Looker Studio and your PPC specialist will meet with you every 2 weeks to discuss campaign performance and strategy. And of course, between then you can always reach out and ask questions! We aim to respond to most client inquiries as soon as possible, and aim to respond to all communications within 48 business hours, so you’re never left in the dark!
- Landing page creation, design, or editing
- Technical troubleshooting with landing page or third-party services
- Significant policy violation fixes not caused by the work of the PPC manager
- Image and video asset creation
Yes! While the PPC manager does not create, design, or edit website pages, they will analyze your landing page(s) and make strategic recommendations for improving performance. They will also determine which pages on your site are best fit to serve as landing pages for your paid search campaigns. Actual edits or creation of landing pages would be the responsibility of the client, however, if you would like assistance with this, GLIDE’s stellar support team is available to get this work done quickly on your behalf.
Our PPC specialist will work with you to get results as fast as possible! For most new advertisers, there is a 30-60 day learning period in which Google AI takes time to match your brand with the right audience at your budget level. Many factors go into this learning phase and while it is possible to see results in the first month, it is more likely to see results after the first 1-3 months for most new accounts.
While there is no explicit minimum budget to get started on Google Ads, we recommend being able to spend at least $2,000 – $3,000 per month to see effective results. This will help get more data in during the AI learning phase of your Google Ads account, ensure a more favorable ratio between advertising dollars and management fee, and position your ads to win more clicks against your competitors.