Book Review.

“Scientific Advertising” was written by Claude Hopkins in 1926. Considered the father of modern advertising techniques, Hopkins believed advertising should be measurable and justify the results it produced. In “Scientific Advertising”, he explains precisely how to do that, and the principles he discovered and documented are as true today as when they were first written.

“Raving Fans” is written by Ken Blanchard and Sheldon Bowles, whose books have sold more than 12 million copies in twenty-five languages. “Raving Fans” is a parable-style story that teaches how to define a vision, learn what the customer really wants, and deliver effective systems that turn customers into raving (and spending) fans.

Rework is written by Jason Fried and David Heinemeier Hansson, founders of 37 Signals, a massively successful online software company that produces products used by millions of people around the world. Rework is a straightforward, easy-is-better approach to success in business.

Unless you want to completely rethink your outlook on business, your life as it pertains to your business and your true desire to be an “entrepreneur” and small business owner. Now, if you’re still interested, then read on and maybe I can shed some light on things.