Name: GLIDE is Putting Our Purpose, Mission, and Values in Motion as a Certified B Corp – Using Business as a Fo ...
Uploaded: 2023-07-20T13:38:34-06:00
Channel: Brooke Miceli
Description: B Corporations are companies that meet high standards of social and environmental performance, accountability, and transparency.

Brooke MiceliCompany
Jul 2023

Welcome to a new era of conscious business! We are thrilled to announce that GLIDE has officially become a Certified B Corporation, joining a global community of purpose-driven businesses committed to making a positive impact. We’re doing a little happy dance over here! 🎉

For those already familiar with the B Corp movement, you know what a big deal this is, but for those who might be new to the concept, let us explain. B Corp Certification is more than just a badge of honor; it represents our unwavering dedication to sustainability, social responsibility, and transparency. As a Certified B Corp, we stand alongside a global community of purpose-driven businesses, like-minded folks determined to make the world a better place, one step at a time.

With this certification, GLIDE is now a B Corp certified web design and digital marketing company, solidifying our commitment to social and environmental responsibility. It’s an honor to be among the 186 B Corp certified marketing and advertising companies worldwide and stand tall as one of only two in the great state of Texas.

In this blog post, we’ll delve into our path to B Corp Certification, the inspiring partnerships that guided us, and the meaningful impact this achievement brings, including our commitment to being 1% for the Planet Certified and pursuing Climate Neutral Certification.

Achieving B Corp Certification is no small feat, and it required the guidance and expertise of social enterprise leaders. Over the course of more than a year, GLIDE had the privilege of working closely with Avery Young and the exceptional team at Everoot Consulting. Their deep knowledge of socially & environmentally regenerative business practices have been invaluable on our journey to becoming a Certified B Corporation.

1. Certified B Corporation: Impact Meets Integrity

What does it take to become a Certified B Corporation, you might ask? Well, let us tell you! 🕵️ Our journey towards B Corp Certification has been a transformative process, during which we assessed and elevated our performance in various areas, including governance, employee welfare, community engagement, and environmental practices. B Lab™, the nonprofit network transforming the global economy to benefit all people, communities, and the planet, carefully verified that we meet their high standards for social and environmental impact, transparency, and accountability. It’s like getting a green seal of approval, and we couldn’t be prouder to wear it like a sustainability superhero cape! 🦸

2. The B Corp Movement: It’s a Global Jam Session of Good Vibes 🌍🎶

Imagine a world where businesses not only thrive but also groove to the rhythm of doing good! 🕺 The B Corp movement is just that—a global jam session of purpose-driven companies using business as a force for good. We’re busting out of the old capitalist norm and moving towards a future that benefits everyone. From concentrating wealth and power to ensuring equity, from extraction to regeneration, and from individualism to interdependence, we’re shaking it up and spreading the good vibes all around!

3. Stakeholder Governance: We’re All In This Boat Together 🚀

You know that feeling when you’re rocking out to your favorite song with a group of friends, all totally in sync? That’s how we feel about stakeholder governance! It’s like a harmonious improvisation session, bringing together everyone impacted by our actions—our wonderful team, loyal clients, amazing communities, and Mother Nature herself! 🌱🌟 As a Certified B Corp, we believe that true success comes when we create value for all stakeholders, not just the ones who pay the bills. We’re all on this amazing planet together, and it’s a pretty epic ride!

4. Maintaining Certification and Continuous Improvement 🎭🚀

Just like a good dance routine, B Corp Certification isn’t a one-time performance. We’re committed to a continuous reinvention of positive change! Every three years, we’ll be back on that stage, taking the assessment and verification process seriously. B Lab’s standards, like the beats of a catchy tune, are always evolving with expert input. We’re ready to dance to the music of improvement, keeping in step with our global B Corp family and making our unique mark on economic systems change!

And that’s a wrap, folks! GLIDE has taken center stage as a Certified B Corporation, and we couldn’t have done it without you, our wonderful stakeholders! 🎤✨ We extend our heartfelt gratitude to our fabulous team, awesome partners, loyal clients, and everyone who’s supported us on this journey towards sustainability and social impact.

Together, we’re shaping a future where businesses do more than just make money; they make a difference. Join us as we glide towards a brighter, more inclusive, and regenerative world. 🌈🎉🚀

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