Company
"Scientific Advertising" was written by Claude Hopkins in 1926. Considered the father of modern advertising techniques,
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"Raving Fans" is written by Ken Blanchard and Sheldon Bowles, whose books have sold more than 12 million copies in
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Rework is written by Jason Fried and David Heinemeier Hansson, founders of 37 Signals, a massively successful online
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Unless you want to completely rethink your outlook on business, your life as it pertains to your business and your true
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