WP engine SUMMIT 2019

Brooke MiceliWordpress
Jun 2019

CEO, Travis McAshan inspires at WP Engine Summit 2019.

WP ENGINE SUMMIT 2019

THE DIGITAL BREAKTHROUGH CONFERENCE

Lightning Talk

Frustrated to Frictionless

How to Reduce Time to Launch, Increase Cost Efficiencies and Empower Marketing Teams via WordPress

Travis McAshan, FOUNDER & CEO, GLIDE

WordPress

-Reduce Time to Launch

-Increase Cost Efficiencies

-Empower Marketing Teams

The ultimate equalizer and accelerator for brands and agencies.

WordPress Is The Great Equalizer

-YETI

-iFLY

-Torchy’s Tacos

-RetailMeNot

-Outdoor Voices

-Nature Nate’s

GLIDE

Beauty & Results

Case Study

The Real Deal by RetailMeNot

Background

-Leading Savings Destination

-481MM+ Visits to Main Site

-Gifts, Reviews, Trends & Deals

-6MM+ Active Email Subs

-Inflexible WP Theme

The Real Deal Team

Noelle Buhidar, Content Marketing Manager

Sharanya Srinivasan, SEO Technical Manager

Kristen Larrea, Senior Manager, Brand and Content Marketing

Our Breakthrough Formula

TECHNOLOGY – WordPress & Gutenberg
STRATEGY – Dynamic, Rich-Content Publishing
FOCUS – Build Mobile-First and Make It FAST!

THE TECHNOLOGY

WordPress & Gutenberg

THE STRATEGY

Dynamic, Rich-Content Publishing

THE FOCUS

Build Mobile-First and Make It FAST!

+63%

Mobile Organic Traffic

Last 30 days (MoM)

+49%

Avg. Session Duration

Last 30 days (MoM)

<1.5s

Page Load Time

(article detail page)

“GLIDE’s proficiency in engineering, design and WordPress is undeniable. They gave us a clutter-free design that’s already showing improvements across our key metrics”

– Noelle Buhidar, Content Marketing Manager

WordPress // Gutenberg

A next generation rich-content publishing experience

Case Study

H.E. Butt Foundation

Background

-Grant-making Foundation

-Founded in 1934

-Offering Youth Camps & Family Retreats

-Serving Over 1M Youth

-9 Web Properties

The People

Marcus Goodyear, Director of Communications Operations

Paul Soupiset, Creative Director

Jessica Hawkins, Marketing Coordinator

Our Breakthrough Formula

TECHNOLOGY – WordPress & Multisite
STRATEGY – Flexible, Modular & Shared Theme
FOCUS – Integrated & Collaborative Team

THE TECHNOLOGY

WordPress & Multisite

THE STRATEGY

Flexible, Modular & Shared Theme

THE FOCUS

Integrated & Collaborative Team

200 Hrs.

Time Saved Each Year in Maintenance

Budget of new roll-out costs beyond staff time

+128%

Increase in page views

(30 days / YoY)

“I can honestly say, working with your team has been one of the best development experiences we’ve ever had.”

– Marcus Goodyear, Director of Communications Operations

WordPress // Multisite

An efficient, scalable, and powerful site management solution

What Have We Learned?

WordPress:

-Reduce Time to Launch

-Increase Cost Efficiencies

-Empower Marketing Teams

WordPress is the ultimate equalizer and accelerator for brands and agencies.

Thank you.

Travis McAshan

FOUNDER & CEO, GLIDE

Panel Session

MODERATOR: RYAN ASHBY, SENIOR DIRECTOR OF PARTNERSHIPS AND GLOBAL AGENCY PRACTICE LEAD, WP ENGINE

Ryan Ashby

SENIOR DIRECTOR OF PARTNERSHIPS AND GLOBAL AGENCY PRACTICE LEAD, WP ENGINE

Travis McAshan

FOUNDER & CEO, GLIDE

Chris Broomall

SVP & GROUP HEAD, DEVELOPMENT TECHNOLOGY, EDELMAN

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