Continuous Improvement is an ongoing process of optimizing your website to ensure it remains a high-performing, patient-focused owned digital asset. Through monthly sprints, we prioritize impactful updates, track results, and make data-driven improvements, helping you stay ahead of industry trends and patient needs.

Monthly sprints are structured, iterative cycles consisting of four steps: Plan, Build, Learn, and Transfer. In each sprint, we collaborate to identify high-priority tasks from your wishlist, execute updates, analyze results, and use insights to shape the next cycle. This approach ensures continuous progress and adaptability to changing needs.

Tasks are flexible and tailored to your goals. They may include security reinforcements, performance optimizations, SEO improvements, UX updates, accessibility enhancements, or resolving technical issues. We also handle ad-hoc requests to address immediate needs or challenges.

We offer a variety of audits to assess and enhance different aspects of your website, including but not limited to:

• Technical SEO Audit: Fix site structure, speed, and crawlability.
• UX/UI Audit: Improve navigation, visual consistency, and mobile usability.
• Local SEO Audit: Optimize Google Business Profiles and location pages.
• Security Audit: Ensure HIPAA compliance and robust data protection.
• Performance Audit: Enhance load times and resource efficiency. Each audit is tailored to uncover and resolve specific issues impacting your site’s performance.

Yes, we can accommodate ad-hoc requests. If immediate issues arise, we adjust the sprint priorities or allocate additional resources to address them promptly. If there is a bug or urgent issue, we prefer to address those as a support ticket.

Continuous Improvement complements our SEO and Paid Search services by ensuring your website is optimized for the campaigns driving traffic to it. From improving site speed to enhancing UX for better conversion rates, it provides the foundation for your marketing efforts to succeed.