Ancient Minerals

Purveyor of pure magnesium supplements

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What we did
Website for Growth
Digital Support

Ancient minerals is a leading retailer of magnesium supplements, but that’s not the first thing they wanted people to take away from their new website. Because they’re also one of the leading resources of magnesium information anywhere. That tension between generating sales while also highlighting the troves of great content they’ve created over the years made for an interesting design challenge.

Post Launch Results
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What We Learned
Start with the end in mind

Other noteworthy design elements include the use of their signature brand pattern throughout the site, custom iconography, and fun hover effects. The interior of the site is necessarily minimal, with an emphasis on information over eye-catching visuals.

Once those requirements were met, we did want to make sure anyone who was looking to purchase their products wouldn’t have to look too hard. A ‘Buy Now’ button lives in the fixed header, meaning the shopping experience is never more than one click away.

Are you magnesium deficient?

The average magnesium intake has dwindled to less than half what it was a century ago. Visit the Ancient Minerals website for more information.