Global industrial
cleaning company with family values
Global industrial
cleaning company with family values
Creative direction: Drew Lyon
Project manager: Brooke Miceli
Content strategist: Travis McAshan
Lead designer: Marian Brchan
What We Did
We knew right away we were going to enjoy working with Klean Corp because they’ve always put quality of work and company values ahead of growth. And sure enough, as we’ve seen ourselves, growth and positive culture go hand-in-hand.
Therefore, capturing the spirit of how they work was always going to be at the forefront of the project. We used personal imagery and messaging to reinforced the camaraderie that’s gotten them to where they are today.
Keeping with the human theme, the design for the team profile page is interactive in a way that grabs visitors and entices them to spend more time looking at bios then they might otherwise.
Post launch results
What we learned
Finally, on geeky level, we were quite excited about a novel effect we used for the homepage navigation. The nav items start in a circle, then slide up into place as you scroll. As in life, sometimes it’s the little things make all the difference.
We are thrilled to see that site performance has improved across the board, significantly. Not only does the site pass the eye-test, visitors are spending more time viewing more pages. We can’t wait to see what great projects they do next.