Public equity investors

As GLIDE has grown over the years, it’s rare we get projects where a client doesn’t have some sort of existing website. In the case of Nixon, a long-term investment firm, they’d been able to get by, to this point, the old fashioned way—business cards and PDFs. However, over time, it became apparent they were missing out on the credibility that comes along with a carefully crafted, well-designed website.

The main goals of this project were to showcase their approach to investing and back it up with market insights. You don’t have to look far in the primary navigation to find the info that matters most. Visually, we use color blocking and fine lines to establish a timeless quality that pairs nicely with the long-term nature of what they do. A good first impression goes a long way.

Simplicity never goes out of style, but a bit of movement can really augment a clean design. Animations are like punctuation at the end of a sentence or the right emoji following a text. Balance is key. Too much may distract from the message, but the right amount makes it memorable. I’ll end with a quote since that’s a recurring motif on the new Nixon website. “Design is intelligence made visible.” -Alina Wheeler