Uniting people and data for tomorrow's breakthroughs
Uniting people and data for tomorrow's breakthroughs
Creative direction: Katie Maguire
Project management: Madeline Seitz
Content strategist: Jessica McDaniel
Lead designer: Marcin Dmoch
What we did
eClinical Solutions helps life sciences groups speed up clinical trials worldwide with expert biometrics services and the elluminate Clinical Data Cloud. This combo lets clients easily access all their data from one spot and use advanced analytics to make smarter, faster decisions.
We started by diving deep into stakeholder interviews, gaining valuable insights into the challenges users face and brainstorming creative solutions to address them. It was an eye opening experience collaborating with a diverse range of voices, from executives to long-time customers, to ensure the website meets the needs of everyone involved.
Post launch results
Balancing simplicity with sophistication
Our challenge was to create a website that’s both user-friendly for individuals with varying levels of technical expertise and sophisticated enough to meet the needs of experienced customers. Balancing simplicity with depth while integrating intelligent data analysis features was key.
We were able to demonstrate how eClinical Solution’s data analytics tools and biometrics services are making a real impact in the biopharma world. With a balance of engaging visuals and content, we were able to show how their platform simplifies trial management and accelerates research processes. We felt like we were a part of their mission, helping to showcase how clients benefit from faster, more informed decision-making, ultimately driving innovation in drug development.
